TeeBeeDee Launches Virtual Goods for Net's Most Active Online Boomer Community
Social Networking Site is Out to Prove that Boomers Buy Virtual Goods
San Francisco, Calif. (PRWEB) May 12, 2009
TeeBeeDee (www. tbd. com)] has become the most active community for Boomers on the Internet. According to Quantcast, each TBD visitor is 4-5 times as engaged there as on similar sites. This week TBD launches TBD Goodies, virtual goods that members can buy and give to friends. Virtual goods have been a mainstay of game sites and are now exploding in social networks focused on a younger audience, such as Facebook, Hi5 and Gaia. MySpace is scrambling to catch up, but has been beaten to the punch by TeeBeeDee as well as Facebook. Every day Virtual Goods News reports new venture capital investments in this burgeoning field.
Robin Wolaner, TBD's founder and CEO, said, "The naysayers swore that Boomers wouldn't interact online, then they said social networking was only for the younger generation. Well, Boomers have proved them wrong every time. Not only are we rabid online consumers and social marketers, we're adopting new technologies more quickly than ever. It's time to stop focusing on the youngsters and realize that the money resides with the population over 40."
Facebook opened its virtual gifts shop in 2007 and in a recent New York Times article, Jeremy Liew, managing director of Lightspeed Venture Partners, estimates "the social network's digital-stuff revenue at around $35 million a year." He went on to say, "People are behaving in exactly the same way they've always behaved. They're simply doing so online because that's where most people are spending their time."
Early feedback from TBD Boomers has been positive, with purchases already exceeding expectations. As member Tom - The Author Guy commented, "you can personalize each one for those people for whom you are especially thankful and warmly attracted. Frankly, I'd pay even more if I could hug them all in person."
About TeeBeeDee (http://www. tbd. com)
TeeBeeDee is a social network for people 40+ who know that life is still To Be Determined. TeeBeeDee is a leading destination for the Boomer generation, typically described as adults between 44 and 64 years old. Boomers represent over 77 million people in the U. S. and are one of the fastest growing segments online. TeeBeeDee is the place where people who have lived a little meet to re-invigorate their lives with new friendships and make the most of life's "second half." TeeBeeDee's social networking platform includes groups, discussions, private messaging, Q&A, profiles, quizzes, polls, alerts, tags, photos, and original editorial content. It is also the place where Boomers ask questions and receive advice on topics as varied as careers, finance, family, health, relationships, sex over 40, and much more.
Although TeeBeeDee is not a dating site, it has become a successful alternative for Boomers looking to find romance. And TBD Goodies are expected to be a new way for members to communicate. The network's winning formula for connecting people over 40 includes: An easy-to-use, FREE Members page, which helps Boomers discover new friends who live nearby or have similar interests. Members can also mingle with new people through engaging discussions and interest groups. TeeBeeDee is part of the hot online trend of "people discovery" or "social discovery" -- networks for meeting new people, in contrast to networks that strengthen existing connections. For more information visit http://www. tbd. com (http://www. tbd. com).
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