A NAME CHANGE FOR ONLINE HEALTH CARE

A NAME CHANGE FOR ONLINE HEALTH CARE



(PRWEB) February 19, 2000



A NAME CHANGE FOR ONLINE HEALTH CARE



Washington, DC - February 18, 2000 - On one side, hungry



Dot-coms looking to stake their claim in cyberspace. On the



Other, domain-name speculators buying up the choice real



Estate. The two had to collide. Now they have -- in the



Internet's huge health care industry.



GotCom, a U. S.-based domain name consultancy, last week



Announced the sale of web locations Doctors. MD and



DoctorsMD. com. Online health care providers, anxious to



Find ways to gain critical mass, have been scrambling since.



It makes sense. Health care is a trillion-dollar industry



In the U. S. alone. Over 15,000 web sites provide on-line



Health information. And rapid consolidation in the Internet



Health industry has meant the formation of a couple of



Ten-ton gorillas: Healtheon/WebMD (HLTH) and DrKoop. com



(KOOP).



For players like Intelihealth, Mediconsult. com (MCNS),



Medscape (MSCP), Medem. com, WellPoint Health Networks (WLP),



Columbia/HCA (COL), and others, it's tough to compete.



Mindshare is tough to grab, and the advertising costs needed



To grab it are steep. An easy-to-find web address is a way



Of cutting those costs and building presence quickly.



Analysts are keeping close watch on the sale as an index of



Where online health care is headed -- and of who's ready to



Make the next move. "Obviously, we're pleased DoctorsMD came



To us with the sale," agreed GotCom lead consultant Thomas



Rogers. "Online health care is undergoing tremendous



Shifts, and we're glad we'll be able to add value to an



Emerging player."



GotCom is handling the sale through a partnership with



AfterNic. com, a domain name trading exchange. The median



Evaluation placed on DoctorsMD is $75,000; the sale is



Expected to conclude on March 9, 2000. The auction can



Be viewed at the http://www. afternic. com/~Doctors. MD (http://www. afternic. com/~Doctors. MD)

Website.



For more information:



Doctors. MD



Http://www. Doctors. MD (http://www. Doctors. MD)

Http://www. DoctorsMD. com (http://www. DoctorsMD. com)



Thomas Rogers, lead consultant



GotCom, Inc.



E-mail: trogers@gotcom. com



Tel: (240) 462-6713



Http://www. GotCom. com (http://www. GotCom. com)