A NAME CHANGE FOR ONLINE HEALTH CARE
(PRWEB) February 19, 2000
A NAME CHANGE FOR ONLINE HEALTH CARE
Washington, DC - February 18, 2000 - On one side, hungry
Dot-coms looking to stake their claim in cyberspace. On the
Other, domain-name speculators buying up the choice real
Estate. The two had to collide. Now they have -- in the
Internet's huge health care industry.
GotCom, a U. S.-based domain name consultancy, last week
Announced the sale of web locations Doctors. MD and
DoctorsMD. com. Online health care providers, anxious to
Find ways to gain critical mass, have been scrambling since.
It makes sense. Health care is a trillion-dollar industry
In the U. S. alone. Over 15,000 web sites provide on-line
Health information. And rapid consolidation in the Internet
Health industry has meant the formation of a couple of
Ten-ton gorillas: Healtheon/WebMD (HLTH) and DrKoop. com
(KOOP).
For players like Intelihealth, Mediconsult. com (MCNS),
Medscape (MSCP), Medem. com, WellPoint Health Networks (WLP),
Columbia/HCA (COL), and others, it's tough to compete.
Mindshare is tough to grab, and the advertising costs needed
To grab it are steep. An easy-to-find web address is a way
Of cutting those costs and building presence quickly.
Analysts are keeping close watch on the sale as an index of
Where online health care is headed -- and of who's ready to
Make the next move. "Obviously, we're pleased DoctorsMD came
To us with the sale," agreed GotCom lead consultant Thomas
Rogers. "Online health care is undergoing tremendous
Shifts, and we're glad we'll be able to add value to an
Emerging player."
GotCom is handling the sale through a partnership with
AfterNic. com, a domain name trading exchange. The median
Evaluation placed on DoctorsMD is $75,000; the sale is
Expected to conclude on March 9, 2000. The auction can
Be viewed at the http://www. afternic. com/~Doctors. MD (http://www. afternic. com/~Doctors. MD)
Website.
For more information:
Doctors. MD
Http://www. Doctors. MD (http://www. Doctors. MD)
Http://www. DoctorsMD. com (http://www. DoctorsMD. com)
Thomas Rogers, lead consultant
GotCom, Inc.
E-mail: trogers@gotcom. com
Tel: (240) 462-6713
Http://www. GotCom. com (http://www. GotCom. com)