MedTouch Appoints Lee Reynolds Crouch as VP, Business Development
MedTouch, a leading provider of interactive, web-based solutions for healthcare organizations, adds Lee Reynolds Crouch, APR, as new Vice President to head Business Development.
Cambridge, MA (PRWEB) August 13, 2010
MedTouch today announced the appointment of Lee Reynolds Crouch as Vice President of Business Development for the company. Leveraging more than 20 years of experience in the healthcare industry, Ms. Crouch is responsible for leading a sales organization and adding to the overall strategic growth of MedTouch (http://www. medtouch. com).
An accomplished and highly regarded sales and business development professional, Ms. Crouch has led consultative business development teams, lending her insight and expertise to major hospitals and healthcare companies. She is known for her dedication to building both meaningful client relationships and creating community among her healthcare marketing and public relations peers and colleagues. Her leadership in the industry is evidenced by her professional involvement, including serving as incoming President of the New England Society for Healthcare Communications (NESHCo (http://www. neshco. org/)), as Membership Chairman and Board member for the Carolinas Healthcare Public Relations and Marketing Society (CHPRMS (http://www. chprms. com/)) group and serving on the Society for Healthcare Strategy and Market Development (SHSMD (http://www. shsmd. org/)) Membership Experience Committee.
“I have known and respected Lee for many years, and it is a great pleasure to call her a colleague,” said Paul Griffiths, CEO and Founding Partner of MedTouch. “She brings a wealth of knowledge, contacts, and goodwill in the healthcare industry to MedTouch. She has an excellent understanding of what solutions hospital marketers are looking for and the ability to build long-lasting and strong client relationships. At MedTouch, we are building the best team possible and Lee is the latest example of the investment we are making to serve our clients for the next 30 years.”
“I am energized and excited with the opportunity I have as part of the MedTouch team to transition from print to the future of healthcare communications which is online,” said Ms. Crouch, who is an accredited public relations professional by the Public Relations Society of America (PRSA). “Being part of a progressive and innovative company will enable me to deliver effective solutions to healthcare marketers, a group that I am happy to be able to continue to serve through MedTouch.”
Beyond her healthcare marketing volunteer activities, Lee also is an elected official in her hometown of Monroe, Connecticut. She is serving her seventh year as a member of the Monroe Board of Education and is a member of the Centennial Anniversary Committee for the University of Oklahoma's Gaylord College of Journalism and Mass Communication, a celebration that will occur in 2011. Before joining MedTouch, Ms. Crouch was with Dowden Custom Media for over a dozen years and also worked in the advertising industry.
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