Latest Generation VELscope Device Approved for Sale by Health Canada

Latest Generation VELscope Device Approved for Sale by Health Canada



VELscope Vx System Gives Dentists a Cordless, Affordable Way to Detect Oral Cancer and Other Oral Disease.



Burnaby, British Columbia (PRWEB) October 20, 2010



LED Dental Inc. announced today that its VELscope Vx Enhanced Oral Assessment system was granted a medical device license and approved for sale by Health Canada. The VELscope Vx system’s unique cordless design and affordable pricing make it easier than ever for dental practices to detect oral cancer and other forms of oral disease.



The first-generation VELscope device was introduced in 2006, with the second-generation version launching two years later. In total, LED Dental has sold almost 6,000 units of the two devices, which have been used to conduct almost 10 million enhanced oral soft tissue exams worldwide. Oral soft tissue exams not only help detect all types of oral disease but are also a key element of an oral cancer screening protocol. Today, VELscope fluorescence visualization technology is used to conduct more enhanced oral exams than any other detection technology in the world.



“We are extremely excited about the potential of the VELscope Vx system to significantly increase the number of dental practices conducting oral cancer screenings,” said Peter Whitehead, founder and CEO of LED Dental. “The device’s portability makes it easy to transport between operatories within the dental practice, and its attractive pricing makes it possible for practices to charge very low exam fees to their patients.”



Oral cancer kills one North American every hour of every day. According to the SEER database, oral cancer has a higher mortality rate than several better-publicized cancers, such as cervical cancer and testicular cancer. Some oral cancers are now known to be linked to exposure to the sexually-transmitted human papilloma virus (HPV), which means that anyone who is sexually active is potentially at risk for the disease. Because of this, many health experts advise everyone 18-years-old and older to get an oral cancer exam on at least an annual basis.



Regular exams can help address the fact that oral cancer is typically discovered in late stages, when the 5-year survival rate is around 30%. When discovered in early stages, however, the survival rate leaps to 80-to-90%, according to SEER data. Early detection can help reduce not only the mortality rate, but the degree of invasiveness and disfigurement resulting from treatment.

The VELscope Vx shines a safe, blue light into the oral cavity and excites natural tissue fluorescence. When viewed by the clinician through the Vx’s patented filters, abnormal tissue typically appears as an irregular, dark area that stands out against the otherwise normal, green fluorescence pattern of surrounding healthy tissue.



VELscope Vx exams can help dental practices detect not only oral cancer, but other more common types of oral disease, such as infections. Exams take only a few minutes, and are completely free of any pain or inconvenience for patients. To learn more about the VELscope Vx, or to find dental practices that offer VELscope exams, visit http://www. velscope. com.



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Ascend Integrated Media Wins Three Pearl Awards

Ascend Integrated Media Wins Three Pearl Awards



Ascend Integrated Media was recently recognized with three Pearl Awards for their work in custom publishing by the Custom Content Council.



Overland Park, KS (PRWEB) November 17, 2010



Ascend Integrated Media was recently recognized with three Pearl Awards for their work in custom publishing by the Custom Content Council.



Ascend Integrated Media received a Gold award in the category of Best Mobile App for the 2010 Heathcare Convention and Exhibitors Association Annual Meeting Mobile App. This is the third award bestowed on this event mobile app so far this year.



Ascend also received a Silver award in the category of Best Interactive Tool for their Heartsounds CD-Romwhich was developed as an educational exhibitor tool for Merck/Schering Plough at the 2009 American Heart Association Scientific Sessions. This is the sixth award the agency has received for this innovative marketing piece this year.



Ascend received a Bronze award in the category of Best Digital Enewsletter for its work with American Academy of Pediatrics and theirAAP Convergence Enewsletter. This is the fourth award the agency has received this year for their work with AAP.



The Pearl Awards are presented in categories of editorial, design and strategy and are considered the elite award for the custom content industry. The awards competition draws over 550 entries from 71 different companies.



Barbara Kay, president, Ascend Integrated Media expressed the pride felt by the agency at news that they had been awarded three Pearl Awards. “We are very pleased to be awarded such a prestigious honor and extremely proud to be recognized along with so many other talented custom content providers. I am proud of our talented team of content creators and applaud their efforts to create the very best in custom media. Congratulations to our entire team and our immense gratitude to the Custom Content Council for this honor.”



The complete list of winners can be found here.



About Ascend Integrated Media - Ascend Integrated Mediais a custom media company, established in 1982 in Overland Park, Kansas. Ascend Integrated Media is uniquely positioned to work with companies to develop and produce brand-enhancing communications products. The company engages on behalf of the client to create and manage print and digital content associated with marketing, branding and social media initiatives. Ascend’s suite of fully integrated products and services includes print and digital magazines, newspapers, newsletters, membership directories, product buyers' guides, exhibit guides and maps, hotel door drop services, healthcare study guides, patient care information, event-related websites, smartphone and client-specific hand-held device application development, as well as social media account management and targeted text and text couponing services.



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