Stacie J., Fashion Model and Successful Entrepreneur, Kicks-Off “Reading is Fashionable” Campaign

Stacie J., Fashion Model and Successful Entrepreneur, Kicks-Off “Reading is Fashionable” Campaign

Feeding kids hungry to read, Stacie J., a successful fashion model and entrepreneur who appeared on Donald Trump's Apprentice TV show, has joined with MagazineLiteracy. org to launch "Reading is Fashionable," a national magazine-based literacy campaign. Stacie J. will serve as a national spokesperson for "Reading is Fashionable," and set an important personal example for other business owners by creating a model sponsorship between her own Subway Sandwich Shop and an after-school reading program at PS 242 in Harlem.

Princeton, NJ (PRWEB) December 4, 2005

Stacie J., a successful entrepreneur and well known fashion model, has joined with MagazineLiteracy. org to kick-off the "Reading is Fashionable" campaign at her Subway food franchise in Harlem. Stacie, who is serving as a national spokesperson for the “Reading is Fashionable” campaign, underscored her personal commitment by sponsoring children's magazines for students in an after-school enrichment program at nearby PS 242 in Harlem.

“Stacie J.'s generous personal support serves as an important model for the community-based partnerships that are vital to helping kids learn to read, and to the success of our mission,” said John Mennell, Founding Director of the Magazine Publishers Family Literacy Project. “It is such an honor and a pleasure to work with Stacie to reach out across America to inspire local business support for teachers and other literacy agents in their own communities. Our goal to help them get the reading materials they so desperately need to help children learn to read,” he added.

“I’m so happy to be partnering with the Magazine Publishers Family Literacy Project,” said Stacie J. “I think it is a great way to get kids involved and see the importance of reading. I look forward to this fun and exciting journey,” she added.

“Reading is Fashionable” is a campaign to engage fashion and style industry stakeholders, local businesses, and consumers to help promote and spread the joy and the power of reading children’s magazines to kids and families. The campaign gained momentum with the early support of Lucire, the global fashion magazine.

About Stacie J (www. staciej. com)

As the second season of “The Apprentice” came to a close a remarkable chapter to Stacie Jones’ world opened up. From the modeling runways in New York to the sets of TV daytime dramas, to her own Subway fast food franchise in Harlem and finally to the Trump boardroom, Stacie has had a colorful career in media and business. When she moved to Harlem, Stacie saw a great opportunity to create jobs, provide a healthy food alternative and take advantage of an emerging market in her community. She operates the store with her family and hires staff entirely from the community.

About the Magazine Publishers’ Family Literacy Project (www. MagazineLiteracy. org)

The Magazine Publishers’ Family Literacy Project helps kids learn to read and build their self-esteem by organizing collaborative magazine industry, business and community partnerships that provide much needed magazines to schools, and community literacy programs. The project strives to unleash the awesome potential of children’s magazines as a powerful literacy resource for kids and families.

About Lucire (www. lucire. com)

Lucire, the global fashion magazine, started on the web in 1997. In October 2004, it became the first magazine in its sector to extend its brand into a print magazine. By May 2005, it had launched in two countries, becoming the first web magazine to spawn two print editions. A US print edition was announced in August 2005. Lucire became the first fashion industry partner of the United Nations Environment Programme (UNEP, www. unep. org).

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