Acara’s Top Ten Aesthetic Practice & MedSpa Business Tips for 2010
Acara, a leading US Aesthetic Medical Practice & Medspa consulting firm announced today its Top Ten Aesthetic Practice & MedSpa Business Tips for 2010. These business tips are representative of the most successful business tactics implemented by Acara in 2009.
Branford, CT (Vocus) January 14, 2010
To jumpstart 2010 the Acara team of Aesthetic Practice and Medspa business experts (http://www. acaramedspas. com/team. html) analyzed the collection of business tactics they recommended to their clients in 2009. The goal of the exercise was to identify which tactics achieved the greatest impact on client revenue and profits.
“It was a very successful year for the Acara team.” states Francis X. Acunzo, Acara CEO & Founder. “Many of our clients including dermatologists, plastic surgeons, and medical spas experienced strong increases in their sales and profits.” he goes on to say, “This top ten list of business tips represents the tactics that had the most impact in the shortest amount of time.”
Top Ten Aesthetic Practice & Medspa Business Tips for 2010
1. Follow-up – Follow-up – Follow-up
Your team needs to consistently follow-up with leads, unclosed consults & existing clients. Top aesthetic practices are very good at managing their sales pipeline.
2. Stick to the Plan!
Develop and implement a bi-monthly marketing plan with a budget. Be disciplined with this business practice, without a plan you will not achieve your sales goals.
3. Capture All Leads
Your reception team needs to document the name, phone number and e-mail address of each individual that calls interested in your services (a lead). In addition, every lead needs to be asked, “How did you hear about us?” and the information diligently documented.
4. Set Goals
Establish yearly and monthly sales & operating goals and track them through your monthly financial statements with budget comparisons.
5. Hold Monthly Events
Hold a monthly educational seminar open to the public (this is not a party it is a selling activity) either at your location or, if you expect a crowd, off-site.
6. Maximize Your Website
Search Engine Optimize (SEO) your Website and insure it has a lead capture form, phone number on every page, customer testimonials and before & after images
7. Staff to Market Demand
Staff your business according to customer demand specifically on the best days of the week and times of day.
8. Distribute Online SEO Optimized Press Releases
Once per month write, search engine optimize and distribute an Online Press Release that includes logo image, before & after photos and video tied back to your YouTube account.
9. Market with R&R
Implement a repeat & referral program, eventually it will help reduce your monthly marketing spend.
10. Prioritize Your Business Decisions
Ask yourself the following question prior to spending time or money on any new business initiative, tactic, medical procedure, technology, program, etc. “Will this make money for the practice and increase customer satisfaction?” If you answer yes to both parts of this question, then make it a high priority. If you answer yes to only one part of this question, then make it a lower priority. If you answer no to this question, then stop and do not allocate any company resources.
Acara Client Testimonials:
“Acara does outstanding work in all areas of their field. They are true professionals, very creative and deliver top quality results. We have worked with them for over 10 years and will continue to do so in the future. I recommend them very highly.
--Bruce E. Katz, M. D., Medical Director Juva Skin & Laser Center
"When we initially brought Acara on board to get us into the medical spa mainstream, we had a hard time justifying the investment at that time due to our limited startup capital. While I did see the immediate value back then of what Acara built for us, I see the value of our investment even more now that the industry is in financial uncertainty. Because we built a solid relationship with an industry mentor like Acara, and a workable business and marketing platform to begin with, it has allowed us to survive and flourish when others in our area have not.“
-- Paula Young RN, Co-owner, Young Medical Spa
"Acara was instrumental in helping us shape the foundation of our Medical Spa business. Their expertise in employee relations, sales, and MedSpa financial forecasting, has helped Amari see rapid growth."
-- S. J. Shah, Medspa Director of Operations, Amari MedSpa
"Have I told you lately how wonderful you are to work with? I’m well aware of all you have done for us, how patient you have been, and how professional you have remained. It speaks volumes of your integrity and own personal values, and we are all enriched by the privilege of working with you. From a personal standpoint, you and your team are my heroes. Thank you so very much!"
-- Rita DelVecchio, Administrator, Amomi MedSpa
“We are thrilled with the success of our event. Once again, Acara has proven that a Medical Spa can succeed even in our challenging economy.”
-- Robert T., MD, Owner & Medical Director, West Coast MedSpa
“It has been essential for us to change the way we do business with greater competition and the change in the economy. We couldn’t have accomplished this type of increase in business without Acara’s recommendation to incorporate laser lipolysis events into our marketing.”
-- Mrs. Sona H., Owner, East Coast Medical Spa
Join us online January 26th at 1:00 p. m. EST as Francis X. Acunzo presents Acara’s Top Ten Aesthetic Practice & MedSpa Business Tips for 2010 (http://spabusinessmd. com/events/) during a live Webinar. He will share his team’s insight into how these business tactics generated success for Acara’s clients.
About Acara Partners:
Acara, led by industry expert, noted speaker and blogger Francis X. Acunzo, is the leading business team in the world of Aesthetic Medicine, Spas, Medical Spas and Wellness Centers. Acara partners with spa owners, physicians, hospitals, hotels, health clubs, and investors to develop successful businesses. Acara's approach integrates their team’s expertise in business development, marketing, sales and operations to increase their client's revenue and profits. It's through Acara's experience working with over 100 companies nationwide and internationally that they are able to create business and market strategies that drive success for our clients. To learn more visit our website (http://www. acarapartners. com) or visit our business blog (http://www. spabusinessmd. com) for industry professionals.
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