Research And Markets: Health Trends And An Older World Population Lead To Increases In Vitamin-Fortified And Functional Soft Drinks
Research and Markets (researchandmarkets. com/reports/c11307) has announced the addition of The Global Market For Functional Soft Drinks - Forecasts To 2008 to their offering.
(PRWEB) December 21, 2004
The world's population is growing older and the accompanying ailments and frailties associated with age are generating a demand for diet-based solutions - although these solutions still need to meet consumers' uncompromising desire for convenience and taste. The trend for improving health through diet is gaining popularity, giving modern meaning to the phrase 'you are what you eat'. Examples of this trend can be seen from the UK government five-a-day initiative, to vitamin-fortified drinks or functional products that claim specific health benefits.
Research and Markets (http://www. researchandmarkets. com/reports/c11307 (http://www. researchandmarkets. com/reports/c11307)) has announced the addition of The Global Market For Functional Soft Drinks - Forecasts To 2008 to their offering.
In relation to functional soft drinks, the trend in health awareness has contributed to a recent slowdown in carbonates sales, focussing consumer attention to other sectors. This means that growth opportunities over the next five years are more likely to be found in alternatives to carbonates that are perceived as healthy, including the range of functional soft drinks and water.
This report examines the key global markets for functional soft drinks, which are led by Japan. Sales in China, although not nearly as developed as the Japanese market, are examined in this report as the Chinese market represents significant potential, not least due to its population size. In Europe, the UK and France are examined as they represent two functional soft drinks markets at opposite ends of the development spectrum; while the UK market is developed and growing, the French market is fledgling and currently stifled by regulatory issues. A similar situation has arisen stateside, with the US market for functional drinks being the most developed in the Americas, while the growth in the Canadian market is again limited by current legislation and the negative consumer feeling surrounding the regulated sectors.
In summary, the major markets include:
Canada
China
France
Japan
UK
US
No other countries make significant contributions to the functional foods market via fortified drinks. Australia provides the only other quantifiable market, reportedly selling less than five million litres a year with a value of under AUS$30m (£10.7 million) in 2002.
Chapter 2 discusses the current state of the market globally. Chapter 3 then studies each region, highlighting the key trends in the major markets including Europe, North America and the Far East. Chapter 4 provides sales figures and brand share data, followed by market forecasts to 2008. This report goes on to give you a detailed techincal review and concludes with a chapter on manufacturers. This section outlines the main functional brands operating in the markets under review, as well as giving details of current company activity in the functional arena.
The leading manufacturers covered in this report include:
Europe
Britvic - Red Devil
Coca-Cola - Burn
GlaxoSmithkline - Lucozade
Innocent
Lipovitan
Red Bull
Yakult UK
North America
Coca-Cola
PepsiCo
Pacific Health Laboratories
Rockstar Energy Drink
Far East
Asahi Soft Drinks
Calpis Co
Coca-Cola (Japan) Co Ltd
DyDo Drinco Inc.
Ito En Co Ltd
Kirin Beverage Corp
Otsuka Pharmaceutical Co Ltd
Suntory Ltd
Yakult Honsh
The contents of this report are as follows:
Chapter 1 Introduction 1
Chapter 2 Executive summary 2
Chapter 3 Market trends 6
Chapter 4 Sales and brand shares 15
Chapter 5 Market forecasts 25
Chapter 6 Technical review 32
Chapter 7 Manufacturers 48
List of figures
List of tables
For more information visit http://www. researchandmarkets. com/reports/c11307 (http://www. researchandmarkets. com/reports/c11307)
Laura Wood
Senior Manager
Research and Markets
Press@researchandmarkets. com
Fax: +353 1 4100 980
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