Two Sisters Start Web Business That Sells Only Healthy Cookware
Two sisters from Miami launch a new web business that strives to sell only healthy cookware. Their inspiration came from their parents, one who is a doctor.
Miami, FL (PRWEB) April 14, 2006
Maria Teresa and Ana Maria Peña, 28 and 30 years old were born into a household where healthy cooking is a normal way of life. Their father, Dr. Herb Peña, is a Family Physician and Geriatrician, and their mother studied psychology. “I remember”, says Ana Maria, “when Mom stopped drinking coffee because she knew it wasn’t the best thing for her body.” They also went on to talk about how their mother switched from using tomato sauce to fresh tomatoes, and of how they remember drinking soda at dinner in their younger years but then were given only milk. The white bread was exchanged for whole wheat bread, and eventually the white rice went to parboiled, and, finally to brown rice.
“Healthy eating doesn’t have to taste like diet food”, says Maria Teresa. In fact, the sisters claim that healthy eating can be as pleasurable to the taste buds as it is to the body. This is why their first business idea was to write down all their family recipes in a cookbook to share with the rest of the world, an idea they haven’t discarded, but they realized that all the healthy cooking in the world wouldn’t do a body what it should if the cookware is not healthy. This is why they decided to put together a web business that sells only healthy cookware – www. labellecuisine. net.
“We’ve researched waterless cookware, cast iron cookware, nonstick cookware and many others. We feel that the products we have on our site, and continue bringing to our site are products that, when used properly, will yield an optimum cooking and eating experience,” says Ana Maria. Indeed, one of the features of the site is that it includes helpful articles on how to use and care for your cookware. Along with these are articles that explain how different kinds of cookware work. There is also a newly added feature, a recipe of the month. Yes, these featured monthly recipes will be the family recipes.
The website features stainless steel, cast iron, and nonstick cookware as well as pressure cookers and accessories such as pot racks. Prices range from $17 to $250. For the month of April, La Belle Cuisine (www. labellecuisine. net) will be donating 10% of its proceeds to victims of Hurricane Katrina in New Orleans as well as giving its customers 10% off anything they purchase.
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