KPI Direct Hires Direct Response Industry Veteran Darren Fisher as a Director for Atlanta Office
Media management and direct response Pro to bring expertise to expanding client roster. Firm manages marketing programs for top advertisers and brands in the beauty, health and wellness industries.
Portland, ME (PRWEB) September 4, 2009
In response to an expanding client roster, KPI Direct, a direct marketing and brand management agency, announces Darren Fisher as director. Fisher will oversee key client accounts from the firm's satellite office in Atlanta.
Scott Badger, president of KPI Direct states, "Darren is a triple threat. He's helped major advertisers manage multi-million dollar campaigns, pioneered programs in the health and beauty categories, and is an entrepreneur who relates well to like-minded inventors and entrepreneurs. This is a big win for the agency and for our clients."
With 18 years in the direct response industry, Fisher's experience includes senior agency and corporate positions. Most recently, he served as EVP and general manager at Direct Response Media Inc. Previously, he directed media strategy and execution at Murad. He's also worked with top DR firms including Icon Media Direct and Koeppel Direct. Earlier in his career, Fisher owned and operated his own media agency, AdMark Media, prior to its successful merger with another firm.
Fisher has worked with major advertisers, his portfolio of clients includes: AeroBed, Cortislim, DIRECTV, Murad Acne Complex, Murad Resurgence and Swivel Sweeper. Fisher states, "KPI Direct's reputation and results are second to none. I look forward to helping the team bring the next generation of hits to market." As a director, Fisher will oversee strategic planning, media buying, partnerships, media testing, vendor management, and clients' long form and short form TV, radio, print and web campaigns.
Fisher will work from KPI Direct's satellite office in Atlanta, GA. "While it may be a challenging economy for many industries, direct response offers unprecedented opportunities. We're thrilled with our rapidly growing Atlanta office, and in our ability to offer more resources to clients," states Badger.
About KPI Direct
KPI Direct is a direct marketing and brand management agency that develops and manages marketing programs in the beauty, health and wellness industries. Its turnkey KickStart™ and ProfitMax™ programs help advertisers quickly launch products to consumers and increase profitability. KPI Direct centrally manages multi-channel campaigns that span Live TV shopping, radio, print, web, retail, and short - and long-form DRTV television (infomercials). The agency is a member of the Electronic Retailing Association (ERA). KPI Direct is headquartered in Portland, ME with a satellite office in Atlanta, GA. Visit www. kpidirect. com
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