Preferred Consumer Network Goes Online
(PRWEB) February 18, 2000
FOR
IMMEDIATERELEASE
YourAffinitE. com
Dallas, Texas
YourAffinite. com (“YAC”) announced today that it will begin offering Internet-based memberships of the Preferred Consumer Network (“PCN”) to consumers (http://www. pcnbenefits. com (http://www. pcnbenefits. com)). With over half a million memberships sold over the last eighteen months, YourAffinitE. com believes the Internet is the next logical step for sales and marketing. Over the past two years PCN has been sold exclusively for telephone and mail use. Now, Internet members will receive specific discounts available online with recognized providers like CVS. com and Alamo Car Rental.
The Company believes that by focusing on the Internet audience with specific discounts and strategic alliances, they can dramatically increase member retention and benefit usage for PCN.
“Selling the product has never been a problem for PCN,” Robin Cope, Vice President YAC says. “However, retention over a two year period has been challenging… The members PCN has targeted in the past by-and-large don’t have credit
Cards with available credit so, while pharmacy discounts have been very beneficial for them, a discount on rental cars does them little good.”
Background:
Preferred Consumer Network http://www. pcnbenefits. com (http://www. pcnbenefits. com)
The Preferred Consumer Network is a membership savings “club” that provides users with over 40 different products and services, in categories of travel, health, finance and shopping. Exclusive discounts and free benefits are the backbone of PCN.
YourAffinitE. com http://www. youraffinite. com (http://www. youraffinite. com)
The primary focus of YourAffinitE. com is to develop comprehensive databases that can be used for fundraising and communication through multi-faceted marketing strategies. The company can provide a wide range of technology, e-commerce and marketing services. Programs designed to establish and exploit an expanded “e-database” by combining it with an organization’s traditional data is our specialty. Uniting technical savvy, direct marketing experience, and Internet marketing expertise with the team’s non-profit
Marketing experience, our clients will receive a complete, innovative Internet-based solution.
Contact Information:
Sales@mmgdirect. com
972-233-6674 T
972-233-8590 F
