The Production Team, London Reports that Zuka Move to Save the Pub Trade, Smoke Without Fire
Zuka Moves To Save The Pub Trade "Smoke without Fire" Since the smoking ban enforced in Britain on July 1st 2007, consumer research conducted by Mintel has proven over two million people are not going to bars and clubs like before. Zuka, a new tobacco based product launched in December 2007 is trying to get consumers back out by offering a healthier alternative to smoking, and it's taking the UK and internationally by storm.
London (PRWEB) April 30, 2008
Since the smoking ban enforced in Britain on July 1st 2007, consumer research conducted by Mintel has proven over two million people are not going to bars and clubs like before. Zuka, a new tobacco based product launched in December 2007 is trying to get consumers back out by offering a healthier alternative to smoking, and it's taking the UK by storm.
In a move to save the pub trade, Zuka, because of it success so far in the UK is working with members of the licensed trade and their affiliated businesses both large and small to encourage smokers to start going back out again.
With Pubs and Bars being sold or closing all over the UK the knock on effect is starting to effect not just pubs and bars but publications and suppliers who's revenue is down because the licensed trade simply can't afford to advertise, sponsor etc.
Zuka is currently in over 5,000 UK outlets, has sold over 100,000 units and offers a far more attractive alternative from being banished outside, away from your friends and the atmosphere of the pub, club, café or restaurant as well as providing smokers with an alternative product on a plane, train, company cars or anywhere that smoking is not allowed.
The innovative and quirky 'bullet' which administers the snuff is designed to entice and thrill the new generation consumer. Consumers have commented about its ease of use, how compact it is and therefore easy to carry around. The sensation of using it is, refreshing and enjoyable and the lack of negative side effects such as no smelly fingers, hair or smokers breath and of course you don't have to go outside to use it are all positive feedback.
Philip Ashby-Rudd from Zuka says that "Zuka is proven to be a considerably more healthy way of smoking a cigarette; It is free from harmful carbon monoxide and nitrogen oxide that are released in the process of smoking, those being the causes of lung cancer" He also said, " Zuka is about freedom of choice, We're not going to change smoking, we're not going to change habits of the people who want to smoke in a free society, but we are providing an alternative to smoking where you can't smoke in the conventional way."
Zuka is the perfect companion when you're unable to get your nicotine fix any other way.
There are two varieties of Zuka, the Black for the hardcore smoker, and the Zee for the not so hardcore.
Zuka is also going worldwide with Sales in Germany, Switzerland, Austria, France, Spain, Portugal, South Africa, Italy and in two weeks available over the USA.
Zuka is available across the country in outlets for you to try.
Zuka is… Smoke without Fire, delivered like a Shot from a Bullet
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