Florida Direct Marketing Association Hosts Annual DM Summit
Boca Raton, FL – (PR WEB) – November 8, 2005 – "Response on the Cutting Edge" is the topic for the FDMA’s annual DM Summit being held on Thursday, November 17th at the Westin Hotel on Cypress Creek Road and I-95 in Fort Lauderdale, Florida from 8:30 am to 2:00 pm. The meeting is open to the public.
Boca Raton, FL (PRWEB) November 8, 2005
"Response on the Cutting Edge" is the topic for the FDMA’s annual DM Summit being held on Thursday, November 17th at the Westin Hotel on Cypress Creek Road and I-95 in Fort Lauderdale, Florida from 8:30 am to 2:00 pm. The meeting is open to the public.
Guest speakers include Lois Geller, President of Mason & Geller Direct Marketing; Daniel Alpert, Director of Digital Marketing Services for Avenue A | Razorfish; and Jay Berkowitz, CEO, Ten Golden Rules. com.
International Keynote speaker, Ad Agency President and Direct Marketing Boot Camp "drill sergeant," Lois Geller addresses "The Adam Sandler Rule," breakthrough direct marketing, customer retention and creative strategies. Audiences find inspiration from her down-to-earth, interactive approach and enthusiasm. Her speeches are packed with practical information marketers can use right away… and they’re fun! She has empowered tens of thousands of marketers to improve their marketing results.
Daniel Alpert will address using online as the centerpiece for all customer interaction touch points. Mr. Alpert has a proven track record of accomplishments in the travel and hospitality, financial services and consumer package goods industries. His credits include the repositioning and rebranding of the Carnival Cruise Lines Web site; as well as work with Hotels. com, Club Med, JM Family Enterprises (Southeast Toyota) and Steiner Leisure.
Jay Berkowitz brings a unique perspective that leverages his 25 years experience in online/offline marketing and PR. He has been behind the marketing for McDonald's and Coca-Cola, developed online and offline strategies for AT&T and Sprint, and managed marketing for leading health and fitness website, eDiets. com. Jay will identify today's hottest online sales and marketing strategies.
Advance registration for the November 17th meeting is $65-$75, including lunch. Tabletop exhibits are available. Register by contacting Laura Silverman, FDMA Executive Director at 954-724-3662 or info@fdma. org.
About the Florida Direct Marketing Association
The FDMA has over 150 members, including catalogers, Internet retailers, financial services providers, publishers, book and music clubs and retail stores. “Direct marketing” is the art and science of sending one-to-one promotional messages directly to consumers, which allows marketers to measure response rates and campaign effectiveness. The FDMA was a chapter of the national Direct Marketing Association from late 2002 until August 1, 2005, when it once again became an independent organization.
FDMA luncheon meetings are typically held on the third Thursday of each month at the Westin Hotel in Fort Lauderdale. New members get their first lunch free when they join.
Contact: Margaret Grisdela, 2005 FDMA President, 561-417-7025
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