SoothSoft Innovations Worldwide, Inc. Provides ‘Comfort’ For Co-Branding and Licensing
We are very excited to announce that SoothSoft Innovations Worldwide, Inc. is now pursuing licensing and co-branding opportunities for its revolutionary SoothSoft® Comfort Technology featured in the popular Chillow® Brand Comfort Device and the Canine Cooler® Brand Pet Bed as well as in the CompuSooth® Brand Comforting Wrist Rest.
Colorado Springs, CO (PRWEB) June 8, 2005
SoothSoft Innovations Worldwide, Inc., (SIW) announced today that the company is pursuing licensing and co-branding opportunities for its revolutionary SoothSoft® Comfort Technology featured in the popular Chillow® Brand Comfort Device and the Canine Cooler® Brand Pet Bed as well as in the CompuSooth® Brand Comforting Wrist Rest. This technology offers a triad of amazing functions: powerless cooling, shock absorption and superlative body contour and support.
Soothsoft® Comfort Technology was first introduced by SIW (formerly Maverick Marketing Ventures, Inc.) when the company launched The Chillow® Brand Comfort Device to end restless nights of pillow flipping and searching for the elusive ‘cool spot.’ As the Chillow® became a staple for many “pillow flippers” they also found that it is an ideal comfort device for sunburns, feverish infants and children, migraine sufferers, menopausal women, and more. Shortly after the launch of the Chillow®, SIW applied the same Soothsoft® Comfort Technology in the Canine Cooler® Brand Pet Bed to keep man’s best friend cool and comfortable regardless of the weather outdoors, and in the CompuSooth® Brand Comforting Wrist Rest which reduces wrist joint and nerve strains caused by excessive computer usage.
Created by Kirk and Eric Stanley, president and vice president of SIW respectively, these products have offered a breakthrough method for keeping people and animals cool without power. SoothSoft® Comfort Technology uses non-toxic, soft, medical-grade materials and fluids in a unique way to achieve a cooling effect and fluid derived comfort. These cool, dry, cushioning products use no electricity and have created a revolution in personal comfort. The products incorporating this self-cooling technology are effective, environmentally friendly, easily portable, and require little or no maintenance. And unlike gel-based cooling products, SoothSoft® Comfort Technology doesn’t need continuous re-activation by freezing or refrigerating; and is never wet in any way.
“The successes and media support behind the Chillow ®and Canine Cooler® have been phenomenal,” said Eric Stanley, vice president of SoothSoft Innovations Worldwide, Inc. “There are countless opportunities for use of SoothSoft® Comfort Technology in the medical, sports, clothing, personal care, pet, and furniture industries. For example, we can make furniture that outlasts foam furniture, incorporates fluid comfort and concurrently cuts down the cost of office air conditioning usage; anti-fatigue mats for cashiers or hairdressers to stand on all day instead of the current rubber mat-type products; exercise and health club equipment that has better comfort than ordinary foams and is combined with a built-in cooling effect – what could be better for people working out? The licensing and branding possibilities are immense and we are eager to see it utilized in different applications. “
Products using SoothSoft Comfort Technology® are now being sold in hundreds of retail outlets such as Walgreen’s as well as in catalogs such as Herrington and Miles Kimball, and on web sites such as Drugstore. com and PetsMart. com. The Discovery Channel Store also recently entered into a co-branding agreement with SIW to market the Discovery Channel Store Chillow®. And in 2004, SIW opened a division in England and as expected, consumers across the pond have been enthusiastic.
SIW seeks partners in all major product categories where a passive cooling and cushioning technology would be beneficial. Please contact Eric Stanley at 719-226-2873 or Eric. Stanley@soothsoft. com.
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