Orbit Baby Widens Distribution of Eco Friendly Bassinet Pram
Demand for popular green baby gear product drives increased distribution.
Newark, CA (PRWEB) July 22, 2008
The Orbit Infant System has been the integrated stroller and car seat of choice for parents throughout the country for several years.
And now, the first-of-its-kind, Eco-Friendly Bassinet Pram from Orbit Baby has also proven to be a run-away hit with moms and dads, environmentalists, and fans of modern design.
Introduced earlier in 2008, the Green Edition Bassinet Pram was originally sold exclusively online at www. orbitbaby. com. Priced at $650 the Green Edition package includes the Bassinet, Cargo Pod, and Rocker. Demand for the product has driven Orbit Baby to offer it through select baby boutiques in key demographic areas in the United States.
"People fall in love with the soft organic cotton lining of the Orbit Green Bassinet," says Vivian Chiang of Orbit Baby. "We were confident that it would be popular when we first introduced it just four months ago, but were pleasantly surprised when consumer enthusiasm for it made it into one of our bestsellers."
Baby boutiques that now sell the Orbit Baby Green Edition Bassinet Cradle include NoMi in Los Angeles http://www. nomiboutique. com (http://www. nomiboutique. com), grow in Chicago http://www. grow-kids. com (http://www. grow-kids. com), and b braithwaite in Atlanta http://www. bbraithwaite. com (http://www. bbraithwaite. com).
"Orbit Baby's Green Bassinet fits perfectly with grow's offerings for its customers," says Deree Kobets of grow in Chicago. "It's eco-friendly and healthy for baby. As with all other Orbit products, it is also multi-functional for the parents, which makes Orbit one of our top sellers."
The Orbit Green Edition Bassinet is the first baby gear product of its type that uses organic materials, is PVC-free, and is easily recycled.
Features of the Green Edition Orbit Baby include:
1. Fully lined 100% organic cotton certified to Oeko-Tex 100 and IMO standards
2. All-natural wool exterior, exclusively supplied by Kvadrat for Maharam
3. All materials in contact with your baby are free of PVC, phthalates, PBDE, and other bad-for-us-chemicals
4. Includes a matching wool Cargo Pod to complete the modern pram look on your Stroller
5. Orbit Baby's exclusive rotation on both the Rocker and the Stroller frames
6. Includes a Rocker and all of the amazing features of the regular edition Orbit Bassinet Cradle, like ergonomic soft carrying handles, Paparazzi Shield™, secure harness, and easy collapse for travel.
A portion of the proceeds from the sale of the Orbit Green Edition Bassinet are donated to The Nature Conservancy, the leading conservation organization working around the world to protect ecologically important lands and waters for nature and people.
Other products from Orbit Baby include the Orbit Infant System, an integrated car seat and stroller combination; the Orbit Toddler Stroller Seat, and the Orbit Toddler Car Seat.
Orbit Baby's Environmental Position:
Orbit Baby's Green Edition Orbit Bassinet Cradle showcases the company's overarching safe material efforts, featuring an Oeko-Tex / IMO-certified organic cotton lining and natural wool exterior.
With Orbit's modular approach to baby gear, you can accumulate a lot less stuff: just swap out your Orbit Seat as your baby grows and keep using the rest of the durable system. And for families that finally outgrow their Orbit systems, Orbit Baby is launching a product recycling program and working towards a best-in-industry disassembly for recycling purposes.
Finally, Orbit Baby's engineers embrace the challenge of meeting both the government's safety regulations and their own standards for greener products. They are committed to being the first "good for your baby, good for the planet" baby gear company to rid their supply chain of PVC, chrome-plating, brominated and chlorinated chemicals, and a host of other bad-for-us, bad-for-our-world chemicals.
Besides being the first business in Newark, CA to request and pay for recycling bins, Orbit Baby encourages commuting by bike, carpool, public transport, or hybrid whenever possible. Orbit purchases carbon offsets that fund sustainable energy initiatives in their environment. They offset carefully considered travel needs and 100% of their electricity needs at their headquarters through Green-e® certified Renewable Energy Certificates.
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