Athena and Tarot. com Team to Market Vitality Effervescent WomenÂ’s Health Supplement
Innovative online marketing program will reach over 1,000,000 people a month
(PRWEB) September 28, 2002
Athena Labs, LLC (Athena), a natural effervescent vitamin company specializing in women’s health supplements, today announced that it has entered into an online marketing agreement with Tarot. com, a Visionary Networks site. Tarot. com is the leader in online divination services such as tarot, astrology, numerology and I-Ching. Visionary Networks has agreed to promote and sell Athena’s Vitality – Women’s Energy Blend™ (Vitality) effervescent B complex on its Tarot. com online store. This agreement will introduce Athena and the Vitality brand to over one million unique visitors a month.
Athena CEO and founder naturopathic physician Dr. Michelle Hillis said, “As a unique health supplement company we are looking for unique venues to reach women. Tarot. com is the clear leader in its space and a wonderful community for women. Women visit Tarot. com as form of meditation and relaxation. We formulated our Vitality B complex for women looking to naturally increase energy and replenish nutrients depleted by stress and other factors. It is a very complementary relationship.”
Tarot. com has created a new “Wellness” category in its online store for Athena Vitality. The company also plans to promote Vitality on its site. Visionary Networks founder and CEO Paul O’Brien said, “All of us at Tarot. com are very excited to market the Vitality product. It was the quality and effectiveness of Vitality that attracted us. We are pleased we can help not only improve the spiritual health of our users, but the physical health as well. This is a great mind and body partnership.”
WomenÂ’s wellness is one of the fastest growing categories in natural health. Market research firm SPINS reported that sales of womenÂ’s wellness products grew over 40% in supermarkets between November 2000 and November 2001. Effervescent vitamins are a multibillion-dollar business in Europe and rapidly growing in the US. Because of their excellent absorption, effervescent vitamins are one of the most effective means of delivering nutrients to the body. Effervescent vitamins are also ideal for the 30 million AmericanÂ’s who have difficulty ingesting capsules or tablet vitamins.
ABOUT ATHENA LABS, LLC (ATHENA)
Naturopathic physician Dr. Michelle Hillis founded Athena to offer quality, convenient health solutions to women. Athena products are 100% natural and contain no artificial flavors or sweeteners. Athena is focused on the womenÂ’s health market, and is the only company to provide an effervescent health supplement formulated for women. Athena is a privately held company headquartered in Portland, Oregon.
ABOUT TAROT. COM AND VISIONARY NETWORKS
Visionary Networks has been creating computer-aided I-Ching and Tarot programs since 1988. Visionary Networks was founded Paul O'Brien. O’Brien, a popular radio personality in the Pacific Northwest, is often called the “Father of Online Divination”. The Visionary Networks team’s first product was Synchronicity, an award-winning I-Ching experience which was the world's first commercially published divination program and one of the first multimedia titles of any type. Tarot. com is the most visited authentic tarot experience on the Internet, attracting over one million unique users a month.
