Financial Risk For Mobile Telephone Operators Arising From The Debate Over The Threats And Risks Posed By Electromagnetic Radiation
Loss in turnover of 2 to 4 billion € in the year 2006 corresponding to a regression of 8%
(PRWEB) November 4, 2004
Research and Markets (http://www. researchandmarkets. com/reports/c8522 (http://www. researchandmarkets. com/reports/c8522)) has announced the addition of Fear of Cellphone Radiation: Risks and Opportunities for the Telecommunication Sector to their offering.
This study on the effect of the electronic smog debate in Germany shows in detail the risks and opportunities arising for network operators, manufacturers of end-devices and infrastructure manufacturers (transmitters).
In three scenarios an extensive quantitative simulation were quantified of the impact on sales and costs for the telecom industry.
Scenario 1 "Without restrictions" forms the starting point of the assumption that the debate on the health risks has no effect what-so-ever.
Scenario 2 "Creeping fear" shows the impact in the likely case that specifically the inconsistent scientific assessment of the dangers of electronic smog feeds the creeping fear of mobile phone users.
Scenario 3 "Massive restrictions" shows the impact in the case of a scientific substantiation of the health risks.
In April 2003, a telephonic survey in Germany was conducted of 300 mobile phone users over the age of 16. In addition, over 50 expert interviews were conducted with mobile phone operators, government departments, legal experts and citizens' action groups.
Answers to Crucial Questions
-What are the risks and opportunities of the emotional debate on electro-magnetic pollution through mobile telephony?
-What are the potential financial losses faced by mobile phone operators?
-What kind of sales are end-device manufacturers, transmitter manufacturers and network operators likely to see?
-How are industry representatives to behave with regulatory bodies, local authorities, the general population and also the critical citizens' action groups?
-What kinds of precautionary measure are to be taken by the industry in view of critical medical reports?
Independent results through comprehensive analyses
-Exclusive results based on the data pertaining to German mobile users and experts. A representative and detailed survey of 300 mobile users was conducted. In addition we talked to 50 experts from industry, government, administration and critical citizens' action groups.
-Detailed calculation of the effects through in-depths scenario simulations (a mathematical model can be purchased separately).
-Consideration of factors like customer behavior, media coverage, government's actions, communal decisions and dispensation of justice.
Extensive list of action recommendations for network operators, service providers, device manufacturers and Infrastructure manufacturers.
Report Contents:
1. Executive Summary
2. Aims and methodology of the study
3. Mobile telephone users: creeping fears over radiation
4. Main drivers of future developments
5. Learning from Europe – no relief through lower cut-off values
6. A peep into the future – overview of scenarios
7. Winners and losers in the anxiety over radiation
8. To stay out or invest? Reactions in the industry
9. Recommendations – Proactivity and Openness
10. Appendix
For more information visit http://www. researchandmarkets. com/reports/c8522 (http://www. researchandmarkets. com/reports/c8522)
Laura Wood
Senior Manager
Research and Markets
Press@researchandmarkets. com
Fax: +353 1 4100 980
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