FreeMotion Fitness Turns to Advantage Fitness Products To Successfully Penetrate New Markets
Full Service Fitness & Wellness Facility Consultants AFP To Handle Vertical Market Initiative For Health & Fitness Industry Leader
Culver City, CA (PRWEB) July 27, 2005
FreeMotion Fitness today announced an agreement with Advantage Fitness Products (AFP), providing AFP exclusive rights to distribute FreeMotion Fitness products to vertical markets in California, Nevada, Arizona and the greater-New York City region. Markets of immediate emphasis for AFP will be the hospitality (hotel/resort) industry, multi-dwelling/group-living properties and corporate environments.
The overwhelming medical and media attention directed at the need for Americans to be more active is not only fueling traditional health & fitness channels, but also motivating traditional health and fitness companies to increase efforts toward non-traditional "vertical" markets and the new business opportunities they present.
"Vertical market supply and support are a critical area for business development in our industry as we see more consumers demanding unique alternatives, outside of simply the health club environment, to be active on a daily basis," said Patrick Hald, FreeMotion Fitness President and COO. "AFP brings an unparalleled understanding of the unique characteristics and needs of these vertical markets, allowing them to tailor the capabilities and benefits of FreeMotion Fitness products into these new environments in a way that makes business sense for our company and the end user."
With established success in vertical markets and strong relationships and facility development experience with leading architectural development companies including Wimberly, Allison, Tong and Goo (WATG) and hospitality industry leaders including Ritz Carlton, Fairmont Hotels and Auberge Resorts, AFP has distinguished itself in its ability to provide truly full-service consultation. AFP works to provide forward-thinking solutions in all areas including facility design, equipment selection and supply, service and support enabling its clients to meet the ever-changing needs of their target consumer.
"There's much more to developing an effective fitness and wellness environment than organizing cardio and resistance training machines in a given space, particularly when considering that these facilities can provide incremental revenue opportunities for the operator," said Bryan Green, President - CEO of AFP. "Certainly we have the ability to completely outfit and supply a facility, but we feel a greater value comes through our working hand in hand with the operator to ensure their vision is carried out through all stages of the development process, potential pitfalls that increase overall costs are avoided and resulting facility revenue is maximized."
About Advantage Fitness Products:
Based in Los Angeles CA, Advantage Fitness Products is a leading provider of innovative fitness and wellness based solutions for commercial facilities worldwide, industry professionals and consumers. AFP offers expertise across multiple facets of the health & fitness industry, including facility design, supply and support, and provides tools assisting its clients in maximizing their investments in fitness. AFP's ADVANTAGE™ line of premium accessories delivers innovative yet practical commercial and consumer fitness products. Through all of its endeavors, AFP addresses the ever-growing need for a more active and healthy quality of life. For more information visit www. afproducts. com or call 888-895-0547.
About FreeMotion Fitness™:
FreeMotion Fitness is committed to making products of unmatched quality and performance in the commercial industry today; striving for excellence throughout the product's life - from concept and design to manufacture, delivery, installation and more. As the first, and only, full circuit of integrated functional training equipment, FreeMotion™ sets facilities apart by allowing users to train in real-life movements. NordicTrack® Commercial Cardio is designed to give members a safe and enjoyable workout with commercial-grade construction, easy-to-use functions and easy-to-maintain design. EPIC Strength™ equipment goes beyond the basics of traditional training with strong, smooth and refined performance. FreeMotion
Fitness is also proud to be the domestic distributor of Reebok Professional Studio products and Reebok®-Tomahawk® Indoor Cycling. As a wholly-owned subsidiary of ICON Health & Fitness®, FreeMotion Fitness affords all of the benefits of a globally connected company yet stands independent with respect to research, development, sales and marketing. For more information visit www. freemotionfitness. com or call 877.363.8449.
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