LocaModa Partners with DigiTise Media to Bring Social Applications and Gaming to National Quick Serve Restaurants
Rollouts Start In Denver, Q2’09
Cambridge, MA (Vocus) April 22, 2009
LocaModa, the leading digital out-of-home distribution platform for interactive digital media and DigiTise Media, a New Media Network operator focused on supplying digital systems to quick-serve restaurants, today announced a licensing agreement under which DigiTise will supply LocaModa interactive solutions for their national QSR accounts starting in the Denver market today.
DigiTise, who supplies technology solutions to over 3,000 QSR restaurants, will be using LocaModa’s interactive platform to encourage greater customer engagement, build brand loyalty and increase same store sales via mobile phones and digital signage.
JJ Margiotta, Chief DigiDeveloper, DigiTise said, “LocaModa’s proven technology attracts and engages consumers in a measurable way, which is exactly what our customers and advertisers are seeking. When national QSR brands embrace innovative technologies such as LocaModa’s, it signals to the market that the technology is ready for prime time.”
Stephen Randall, CEO LocaModa said, “We’re delighted to see QSRs embracing our interactive solutions to reduce perceived wait time, engage patrons and generate incremental revenue. We’re excited to have the opportunity to work with DigiTise and their customers on groundbreaking projects on such a large scale.”
All LocaModa applications produce the equivalent of a real-time “click” when users interact via their mobile phones or the web. Each user interaction can measure location, time and unique user information while also giving the user the ability to interact directly with each and every screen in the network. LocaModa also provides cross channel media distribution and granular user engagement data for advertisers seeking targeted audiences across multiple networks.
About LocaModa (http://www. locamoda. com)
LocaModa provides the leading Digital Out of Home (DOOH) distribution platform for interactive digital media. LocaModa’s patented technology is used in thousands of locations and by many of the leading operators of DOOH networks (including screen networks in cafes, bars, colleges, restaurants, retail locations, jukeboxes and public digital billboards), enabling highly localized, targeted, contextual and relevant interactive advertising and entertainment.
Audiences of LocaModa powered networks can interact in real-time with specific screens via mobile phone or web, dramatically improving value for network owners and brands by increasing attention, engagement and measurability. LocaModa was the first company to connect user-generated social feeds (such as Facebook and Twitter) to DOOH screens.
LocaModa, Inc. is a privately held company, incorporated in Delaware, headquartered in Massachusetts and founded by Stephen Randall, a former EVP/Founder of Symbian. True to its global vision, LocaModa is internationally backed by Dace Ventures in USA, Mahindra Group in India and Sumitomo Corporation of Japan, via its US-based strategic investing arm, PresidioSTX.
Visit http://www. locamoda. com (http://www. locamoda. com) for more information or contact sales @ locamoda. com.
About DigiTise Media
DigiTise Media is a New Media Network delivering content via broadband to Smart TVs in customer locations. Our myriad channels provide industry specific content of an entertainment and informational nature. Some of DigiTise Media’s premier channels include content for such industries as travel/hospitality, veterinary health, food service, automotive retail/repair, liquor stores, and pet retail.
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