National Runaway Switchboard, Rock Band Partner for Youth Runaway Prevention Campaign
Stereo Fuse to deliver National Runaway Prevention Month messages via "Like I Do" single and video.
Los Angeles, CA (PRWEB) September 21, 2006
In this culture of attention deficient superficiality, it's no wonder that substance abuse, depression and suicide in youth and teens are at a staggering high. According to the Office of Applied Studies and Mental Health Services Administration, 1.6 million youth ran from home in 2002. And according to the National Runaway Switchboard (NRS), more than half of the youth calls handled through its 1-800-RUNAWAY crisis line deal with a youth who is already on the street as a runaway, throwaway, or homeless youth. This very dangerous reaction to internal and external pressures is the focus of November's National Runaway Prevention Month.
NRS is the Chicago-based federally-designated national communication system for homeless and runaway youth. The organization handles an average of 100,000 calls annually providing solution-focused crisis intervention, referrals to more than 17,000 resources, and education and prevention services to youth, families and community members throughout the country. Additionally, NRS reaches at-risk youth by providing educational information and materials to U. S. high schools, and by maintaining a youth-targeted website - www. switched-onmag. org. It is on this level the pop rock band Stereo Fuse will use its song "Like I Do" as a soundtrack to further dialogue about the crisis.
Penned by singer Colin Hill, "Like I Do" was a re-exploration of common teenage experiences and the feelings of disenfranchisement and disillusionment. Having rough years as an older teen, Hill wanted to offer in this song a sense of understanding and hope. Said Hill, "I do believe in the importance of giving positive messages to kids. They face life-altering challenges every day, and need support." With that, Stereo Fuse is foregoing the traditional promotion of "Like I Do" and directing the radio campaign and video promotion at National Runaway Prevention Month. "We could be all about the band right now, but this is more important. When more than a million kids are leaving their homes thinking the streets are safer, there's a big problem that needs to be enlightened," asserts Hill.
The music video thematically represents many of the reasons kids run away, and provides several ways to reach NRS. It will be seen on cable, at retail and lifestyle outlets and in movie theatres through the end of the year. Stereo Fuse will also tour high schools to enhance the NRS campaign through music.
The Dallas-based Stereo Fuse is Colin Hill (vocals/guitar), Jeff Quay (guitars) and Chad Jenkins (drums). ALL THAT REMAINS (Toucan Cove / Universal) which features "Like I Do" is in stores now.
To partner with, for more information, and to schedule interviews with the National Runaway Switchboard and Stereo Fuse: contact Deborah on 323.467.7633.
ABOUT TOUCAN COVE:
Toucan Cove Entertainment is home to a beloved and diverse roster of artists in genres from pop and rock, hip hop and Americana to Celtic and electronic. Earning chart placement where previously only major labels lived, Toucan Cove supports each artist with the full strength of its experienced radio, sales, marketing and media executives. Creative campaigns and strong relationships afford Toucan Cove artists unique visibilities that continue to drive the building success of the label. Toucan Cove Entertainment, LLC is manufactured and marketed by Universal Records, a division of UMG Recordings, Inc., and is distributed by Universal Music and Video Distribution, Corp.
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