SoFIE Annual Advertising Award Finalists Announced
The leaders in interactive media trends are being honored for their innovative, online integrated marketing solutions
Fort Lauderdale, FL (PRWEB) February 8, 2006
The South Florida Interactive Marketing Association (SFIMA) today announced the finalists for the first annual Modem Media South Florida's Interactive Excellence Awards sponsored by AOL.
The annual advertising awards (http://www. sofieawards. com/about/release-20060208.asp) gala, to celebrate the leaders in interactive media trends and online integrated marketing solutions, will be held at the Seminole Hard Rock Hotel & Casino in Hollywood, Fla., Friday, February 24, 2006.
The event begins with a cocktail reception at 6 p. m. and will include a ceremony honoring the winners with the best online integrated marketing solutions for their categories. Individual tickets are $150 for members, $200 for non-members and a special rate of $100 for finalists.
The objective of the SoFIE Awards is to encourage creative, innovative and measurable interactive marketing programs by sharing industry best practices with others in the Florida business community. The SoFIE Awards recognize companies, agencies and individuals in Florida or serving clients in Florida who are leaders in interactive media trends (http://www. sofieawards. com/about/release-20060208.asp) and demonstrate excellence in execution and innovation in interactive marketing.
The 14 categories and finalists who submitted superior online integrated marketing solutions are:
Most Effective Hospitality, Travel or Tourism Campaign/ Site, Sponsored by Bluegreen Resorts
Celebrity Cruises by Sapient Experience Marketing Spirit Airlines by World Media
Most Effective Healthcare, Medicine, Biotechnology or Pharmaceutical Campaign/Site
Michele Coffman, O. D. PA WebMD - TV Guide by World Media
Most Effective E-Commerce or Online Product Campaign / Site, Sponsored by ValueClick
Media/Fastclick GreatCoffee. com by Pinpoint Communication Mitchell & Ness Nostalgia Co. by DMi Partners
Most Effective Banking or Professional Services Campaign / Site
BankAtlantic Coollawyer Inc.
Most Effective Education or Non-Profit Campaign / Site
MIT SEVT Web Site by Studio Module Rescue Rehab Home by www. TenGoldenRules. com
Most Effective Technology, Telecommunications, Business Products or Services Campaign / Site, Sponsored by TheUseful
Alienware by World Media SBC Corporation/AT&T by Avenue A | Razorfish
Most Effective Online Marketing Strategy, Sponsored by DoubleClick
Air Canada by World Media VISIT FLORIDA by Custom Marketing Group
Most Effective Email Campaign, Sponsored by Responsys
Rewards Network TheUseful
Most Effective Search Engine Marketing Program, Sponsored by TrafficBuyer. com
Blinds Galore by Avenue A | Razorfish TruckXpressions by BeyondROI
Most Effective Customer Acquisition and/or Online Direct Response Program, Sponsored by TrafficBuyer. com
Bosch Tools by Avenue A | Razorfish Celebrity Cruises by Sapient Experience Marketing
Most Effective Viral Marketing Program, Sponsored by AOL
Bridgestone Golf by iChameleon Group with JWT Atlanta Fairfield Resorts, Inc.
Most Effective Online Brand Experience, Sponsored by AOL
AgencyNet Interactive Burger King SithSense. com
Vanguard Award: Newest and Innovative Use of Integrated Marketing, Sponsored by Avenue A | Razorfish
DeBeer's by iChameleon Group with JWT-NY Moniker. com by www. TenGoldenRules. com
Most Effective Integrated/Cross Channel Marketing Campaign, Sponsored by Modem Media
Carnival Cruise Lines by Avenue A | Razorfish Citrix by Starmark International
Best in Show, sponsored by ModemMedia
Selected from the best of the best by a vote of all judges and announced at the awards ceremony
About The SoFIE Awards
The SoFIE Awards were created to showcase companies and individuals in Florida who demonstrate superior execution and innovation in the field of interactive marketing, providing online integrated marketing solutions that lead interactive media trends. For additional information about the SoFIE annual advertising awards, visit http://www. sofieawards. com (http://www. sofieawards. com). For more information about SFIMA, visit http://www. sfima. com (http://www. sfima. com).
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