Ethical Marketing to Improve the Public's Perception of the Pharmaceutical and Biotech Industry An Xtalks | InfoMedics Webinar
If you missed the September 2007 webinar, you really do need to download this archive. As a marketing practitioner, you should hear this special round-table discussion, as Wesley Wheeler, President, Valeant Pharmaceuticals, Dr. John F. Kamp, Executive Director, Coalition for Healthcare Communication, Denis Arnold, Director of the Center for Applied and Professional Ethics, The University of Tennessee and Gene Guselli, Co-founder, President, CEO, InfoMedics, Inc. discuss the ethics of pharmaceutical and bio-tech marketing, and how the industry will repair its tarnished reputation.
Toronto, ON (PRWEB) December 13, 2007
In one of the most interesting and lively Xtalks. com events to date, and the very first to use a round-table format, the group of Wesley Wheeler, President, Valeant Pharmaceuticals, Dr. John F. Kamp, Executive Director, Coalition for Healthcare Communication, Denis Arnold, Director of the Center for Applied and Professional Ethics, The University of Tennessee and Gene Guselli, Co-founder, President, CEO, InfoMedics, Inc. discussed the following points:
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Currently public perception of the pharma/biotech industry is poor; promotional practices have tarnished the good the industry does. What can the industry do to inspire positive, productive and ethical marketing practices…while still recognizing that it is a for-profit, competitive marketplace? Are there some positive patient-focused initiatives being done that we can highlight? Who are the innovative leaders? How can the pharma/biotech industry provide physicians with meaningful information about their drugs that will truly benefit the physicians and his/her patient population? What is being done by the industry to address not only attracting new patients but support their compliance and persistence on a prescribed treatment plan? Does the growing market for large molecule biologics offer a promise for not only more personalized medicine but also the necessity for more personalized treatment communications packages?
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This complimentary meeting archive is available for download today and has been sponsored by:
InfoMedics, Inc. is the only pharmaceutical services provider that delivers clear, actionable patient feedback to physicians; this feedback is designed to improve patient-physician communications while providing brand insight to pharmaceutical manufacturers. Patient feedback assists physicians at the point-of-care to optimize treatment outcomes and improve medication compliance. InfoMedics' programs facilitate the communication channel between physicians and patients around the prescribed pharmaceutical brand, enhancing product awareness and accelerating market share growth.
Founded in 1995, InfoMedics' customer base includes 14 of the world's top 15 pharmaceutical companies. The company has delivered over 150 programs across multiple therapeutic areas with industry leading ROI. For more information, visit http://www. infomedics. com/ (http://www. infomedics. com/).
About Xtalks
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For more information on this conference or Xtalks in general, or to enquire about speaking opportunities or sponsoring future events, visit www. xtalks. com or contact Caullyn D. Godfrey at 416-977-6555 x 374.
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