MS3 Marketing Partners with Eucerin in Unique Experiential Marketing Campaign
Eucerin teams up with MS3 Marketing to promote the new Daily Skin Balancing Lotion with sampling and large-scale sweepstakes targeting healthy, active women. Consumer packaged goods companies reach shoppers most effectively when utilizing experiential marketing tactics such as promotions, sampling and events.
Howell, NJ (Vocus) June 10, 2010
Riding off the coattails of the successful St. Ives Elements Line product launch MS3 Marketing recently teamed up with Eucerin to support the new line of Daily Skin Balance body lotion.
Leveraging MS3's proprietary yoga/pilates network, MS3 has created an integrated experiential campaign that distributes Eucerin samples in stores to healthy, active women. Additionally, a sweepstakes to an elite yoga spa draws consumers online, where they can interact with a Facebook application depicting which yoga pose will bring them the most balance.
In recent years, experiential marketing has gained traction as consumer attention spans decrease and consumer product choices increase. Experiential marketing utilizes a combination of interactive touch points with the shopper such as large-scale events, sampling distributions, and promotions to connect personal experience with a brand.
To find out more about the Eucerin campaign and to enter the sweepstakes, please visit www. mydailybalance. com.
About MS3 Marketing:
MS3 Marketing specializes in consumer engagement programs, executing large-scale events that engage, motivate, and drive purchase for brands such as Johnson & Johnson, KAO Brands, P&G, Colgate-Palmolive and more. Our programs inspire conversations, build communities, and drive business results. To learn more, please visit www. ms3marketing. com.
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