New Organization is an Advocate for Mature Adults
The Senior Business Bureau is calling on all businesses to take an active role in nurturing a growing business relationship between the business and mature adults.
Kankakee, IL (PRWEB) July 5, 2005
Mature adults nationwide will soon have an online resource tool to learn how Â’Senior FriendlyÂ’ their local businesses are! From solving a consumer dispute issue to finding employment, the Senior Business Bureau promises to bring seniors and their local businesses together.
"The bottom line is seniors are being left behind as consumers and as employees. This is a huge problem that we are faced with. Ask any mature adult if they have found that finding a job was easy?" said Andrew Maisonneuve, CEO of the Senior Business Bureau.
The Senior Business Bureau is a new organization that is dedicated to the well being of mature adults. The main goal of the Senior Business Bureau is to protect its members.
"We believe we can educate businesses across the country on the importance of involving mature adults in all aspects of todayÂ’s business," said Maisonneuve.
The Senior Business Bureau will profile its business members as ‘Senior Friendly Companies’ and will have strict guidelines for business members to follow in order to maintain their ‘Senior Friendly’ status. The Bureau will rely on its mature adult members to give direct feedback. Also, the Senior Business Bureau will coordinate mature adult mystery shoppers to ensure their experience was positive as well as track its business members recruiting process. The Bureau will assist all of its business members in adapting the communication skills, recruiting practices and overall excellence needed to become a senior friendly company.
"We want a noticeable difference when a mature adult walks through the door. We need better parking, places for seniors to rest, cleaner restrooms, wider walkways and better employee attitudes towards seniors. The Senior Business Bureau will only represent companies that truly want to make seniors a priority in their business plans, “adds Maisonneuve.
The Bureau will educate seniors on the importance of buying goods from local retailers that know about the products they sell. The Bureau will help educate mature adults that product knowledge and knowing what you are buying is as equally important as price.
“If our business members can properly educate mature adults on the products they sell and treat mature adults with respect at the same time then that company has done it's job as a ‘Senior Friendly Company,’ and we will be proud to represent them," said Maisonneuve.
“We are pleased to announce that Comfort Keepers, is the first nationwide company to join the Senior Business Bureau and commit to being a ‘Senior Friendly Company,’" said Ed Maisonneuve, VP of operations for the Senior Business Bureau.
Comfort Keepers is a national franchise that offers companionship and other in-home non-medical care services for aging adults and others needing assistance. Founded in 1998 by a registered home health care nurse and her husband, Comfort Keepers has grown to over 468 locations in 45 states, Canada and England. Comfort Keepers services include: meal preparation, grocery shopping, light housekeeping and laundry, 24-Hour care, transportation services, and more.
“We’re thrilled to work with the Senior Business Bureau, “said Allen Riggs, President & CEO of Comfort Keepers. “Our business caters to mature adults and we understand the issues that seniors face on a daily basis. The senior population is expected to double over the next three decades. Mature adults will need to rely more on their local businesses for service, while businesses will need to recognize seniors as a strong customer base.
The Senior Business Bureau is free for mature consumers and job seekers. Advantages of membership will allow mature adults to file a consumer dispute complaint, search for employment opportunities in their area, post their resume for potential employers to view, search for discounts and for senior friendly companies in their area and most importantly support the companies that support them.
The Senior Business Bureau is inviting all mature adults to join. By joining you are showing businesses that you are concerned about seniors in the market place. The Bureau is asking you to register on the Senior Business BureauÂ’s web site. Registration is free and the Bureau does not share personal information. All interested parties are encouraged to visit to www. SeniorBB. org.
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