SpaFinder Launches SpaFinder Lifestyle: Online Magazine to Be Published in Six Languages
SpaFinder, the global spa resource, today announced the launch of SpaFinder Lifestyle, a new online magazine that will be available in six languages to spa enthusiasts around the globe. SpaFinder Lifestyle will reach an audience of millions of readers who visit SpaFinder's global network of websites, including its flagship SpaFinder. com, far exceeding the typical launch-day circulation of print magazines. The publication represents an important breakthrough from the confines of the conventional spa magazine, not only for its edgy, knowledgeable editorial tone, but also for unique interactive tools and an environmentally responsible, online format.
New York, NY (PRWEB) November 12, 2008
SpaFinder, the global spa resource, today announced the launch of SpaFinder Lifestyle, a new online magazine that will be available in six languages to spa enthusiasts around the globe. SpaFinder Lifestyle will reach an audience of millions of readers who visit SpaFinder's global network of websites, including its flagship SpaFinder. com, far exceeding the typical launch-day circulation of print magazines. The publication represents an important breakthrough from the confines of the conventional spa magazine, not only for its edgy, knowledgeable editorial tone, but also for unique interactive tools and an environmentally responsible, online format.
Expanded Global Readership
Recognizing the global nature of the spa industry (a $60 billion-plus market), SpaFinder Lifestyle will be published in English, French, German, Spanish, and Italian, reaching consumers eager to discover the most up to date information about health, wellness, and beauty solutions from around the world. Beginning in 1st quarter 2009, it will also be published in Japanese.
Intelligent, Opinionated Spa Coverage
Staffed by experienced spa travel, lifestyle, and beauty journalists, SpaFinder Lifestyle offers smart, stylish, and opinionated coverage on all things "spa": from spa travel and treatments; to beauty, wellness, and fashion; to home design, nutrition, and cuisine. SpaFinder experts, who already experience and test every corner of the spa and beauty world, will provide informed, in-the-trenches information; readers will enjoy interactive features and user-generated areas.
"Coverage of spa escapes (including day spas and getaway destinations), beauty, well-being, and spa living will appeal to a broad readership," says Melisse Gelula, SpaFinder Lifestyle's editor in chief. "Unlike typical spa writing, which can seem as fluffy as a spa robe or stuffy as a sauna, we evaluate spas that are worth the shrinking dollar, pound, euro or yen; investigate which spa treatments and products work and what can't possibly; and capture the real-world culture of the vast number of people living a spa lifestyle--not just yogis and the affluent."
For instance, Gelula noted that the inaugural issue delivers the truth about "slenderizing" body wraps, introduces an unsung hero behind the anti-aging products used by millions of women, and uncovers which of Costa Rica's tiny eco resorts provide the best values.
Interactive Tools and Experiences
SpaFinder Lifestyle will feature innovative interactive tools, blogs, instant response polls, and community features designed to enhance readers' experience in a way static magazines cannot. For instance, Massage Matrix is an interactive tool (http://www. spafinder. com/lifestyle/massage-matrix/), where readers can discover more than a dozen types of massage and be guided to the most beneficial massage for their needs.
For More Info
For more information, or to speak with Editor in Chief, Melisse Gelula, please contact: Betsy Isroelit, (213) 300-0108, betsy [at] rbicom. com
Additional Quotes and Information
"The spa industry knows no national barriers or cultural divides. SpaFinder Lifestyle's digital delivery provides the reach and efficiency we need to produce a truly global publication. We'll hit readership numbers at launch that would take a traditional magazine years to establish."
-- Pete Ellis, CEO, SpaFinder Inc.
"Consumers today are hungry for spa, wellness, and beauty coverage that's as smart, real, and advanced as they are. They're already leading the spa lifestyle--living a healthy life, doing yoga, shopping at Whole Foods--and they're looking for ways to learn more and participate online."
-- Melisse Gelula, Editor in Chief
New Interactive Tool:
Massage Matrix helps you discover your perfect massage style (http://www. spafinder. com/lifestyle/massage-matrix/)
A Commitment to the World Environment
SpaFinder Lifestyle is committed to an environmentally friendly, 100% paper-free distribution model. The online magazine will not contribute to the negative environmental impact of the global magazine industry, which, in the US alone, includes 35,000 felled trees annually, 9 billion non-recycled magazines (which if placed end to end would circle the earth nearly 20 times), and 13 billion pounds of annual greenhouse gas emissions.
Subscription Information
Free subscriptions to SpaFinder Lifestyle are available at SpaFinder. com. Subscribers will be notified on the first Wednesday of each month that the new online issue is available; new content and features will be added throughout the month.
Other languages are available at:
SpaFinder LifeStyle in French (http://www. spafinder. fr/lifestyle/)
SpaFinder LifeStyle in German (http://www. spafinder. de/lifestyle/)
SpaFinder LifeStyle in Spanish (http://www. spafinder. es/lifestyle/)
SpaFinder LifeStyle in Italian (http://www. spafinder. it/lifestyle/)
SpaFinder LifeStyle for the United Kingdom (http://www. spafinder. co. uk/lifestyle/)
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