Sleeping with the iPhone
The highly acclaimed 5-week treatment program for insomnia, developed by Dr. Gregg Jacobs, is released today as an iPhone and iPod touch application. The Sleep Better and Conquer Insomnia application is based on Dr. Jacobs 20 years of extensive research and clinical practice at Harvard Medical School and the University of Massachusetts Memorial Medical Center involving over ten thousand insomnia patients.
New York (PRWEB) July 7, 2009
Mental Workout (http://www. mentalworkout. com), a company specializing in scientifically based guided meditations and therapeutic programs developed by world-renowned experts, and the company behind the popular iPhone application, Mindfulness Meditation (http://www. mentalworkout. com/store/iphone/mindfulness-meditation/), today announces a partnership with Dr. Gregg D. Jacobs to help people sleep better - using the iPhone.
"With more than 74 percent of American adults experiencing sleeping problems, and some sleep disorders being serious enough to interfere with normal physical, mental, and emotional functioning, we wanted to make the best therapeutic program available to the masses," says Mickey Beyer-Clausen, founder of Mental Workout. "This application is designed to be easily accessible, easy to use, and time sensitive."
In addition to the scientifically proven 5-week program, the application also includes an interactive sleep diary and a progress reporting system to help the sleep deprived users keep track of their sleeping patterns and improvements. The application is priced at $19.99 or - for many - equivalent to one week's supply of sleep medication.
Sleeping well is crucial because sleep deprivation is associated with serious health problems such as obesity, depression, diabetes, and cardiovascular disease. Emotional well-being, performance, productivity, and mental abilities are all linked with sleeping well.
"I see this as a wonderful opportunity to help people sleep better, which has been my primary motivation since I began researching insomnia more than 20 years ago," said Dr. Gregg D. Jacobs. "By teaming up with Mental Workout, my proven 5-week program is now available to everyone in a format that's eminently affordable, accessible, and user-friendly."
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