CELEBRITY-STUDDED TOTALMENTE LATINA TOUR SET TO TOUR SIX CITIES NATIONWIDE!
Celebrity event sponsored by Procter & Gamble, featuring strong Latina personalities, is kicking off in Miami for nationwide tour. Purpose of Totalmente Latina Tour is to empower and inspire Latina teens to become stronger young women.
(PRWEB) July 5, 2002
FOR IMMEDIATE RELEASE
Media Contacts: Pamela Madrid Susan Urza
(310) 444-7064 (305) 745-3817 pmadrid@porternovelli. com surza@porternovelli. com
NATIONWIDE TOTALMENTE LATINA TOUR ENTICES TEEN GIRLS WITH MIX OF DYNAMIC CELEBRITIES AND LATINA FLAVOR
CINCINATTI (July 3, 2002) – Mente, Cuerpo y EspÃritu (mind, body and spirit). In a quest to empower Latina teen girls to build a healthy self-image of mind, body and spirit, Procter & Gamble has gathered some of the hottest Latina celebrity panelists and experts for the first ever Totalmente Latina Tour (TLT). With stops in six major cities across the United States, TLT promises to infuse audiences with real-life inspiration and the tools necessary to manage peer pressure, recognize cultural expectations, nurture meaningful relationships and build a positive self-image.
THE TLT FORUM
Designed for today’s Latina teen, the TLT Forum offers a fun-filled and informative experience that encourages girls to learn from each other and collectively build a stronger generation of young women. Female celebrity panelists such as rising Sopranos star Jamie-Lynn Sigler, telenovela star Adamari López of Amigas y Rivales, Lesley Ann Machado of Latin Access, fitness guru Gloria Araya-Quinlan and motivational speakers, who all have their own stories of struggle-and-triumph, will share their secrets about what it takes to be a successful Latina woman in today’s world. Girls will also receive useful tips on how to truly accept themselves and the opportunity to discuss common issues affecting their lives. (For a more comprehensive list of celebrities in each tour stop, visit www. totalmentelatina. com.)
"Unfortunately, there are still a few cultural barriers which discourage Latina teen girls from realizing their full potential," stated TLT panelist, Jamie-Lynn Sigler. "I strongly believe that everyone is capable of living their sueños (dreams), but you need to believe in yourself! This is a unique opportunity for Latina girls to interact with their peers, learn from a diverse group of panelists and gain the tools necessary to take their dreams to the next level."
THE CONCERT
Immediately following the Forum, TLT attendees will be treated to the rhythmic sounds of a Latin-inspired live performance from one of the following major recording artists where participants can bailar (dance) to the latest chart topping songs. Performers scheduled to appear in selected markets include Pilar Montenegro and MDO. (For a more comprehensive list of performers in each tour stop visit www. totalmentelatina. com.)
THE EXPO
The day concludes at the Expo where attendees can participate in several fun photo opportunities and indulge in “all things beautiful.” Attendees can also receive free beauty tips, makeovers, indulgent massages and free samples from a variety of Procter & Gamble sponsored brands as well as national and local media partners. Sponsors for the summer 2002 tour and Expo include: Latina magazine, Always, Covergirl, Crest SpinBrush, Crest Toothpaste, Head & Shoulders, Herbal Essences True Intense Color, Noxzema, Pantene, Secret, Tampax, Thermacare and Toejam. com.
“Procter & Gamble has always admired the uniquely adventurous spirit shared by millions of Latina-American teens across the nation,” stated Felisa Insignares, P&G spokesperson for TLT. “We are excited to introduce the Totalmente Latina Tour as a means to empower Latina teen girls to make their dreams a reality.”
ABOUT THE 2002 TOUR
By the end of September, TLT will have completed its debut tour with stops in Miami, Chicago, New York, Los Angeles, San Diego and San Antonio with an empowering message of total wellness designed to build a stronger generation of Latina young women.
ABOUT PROCTER & GAMBLE
P&G markets more than 250 brands including Always®, Pantene®, Pringles®, Olay®, Herbal Essences®, Crest®, Head & Shoulders® and Covergirl®, Noxzema®, Secret®, Tampax® and Thermacare®. P&G employs nearly 106,000 people in more than 80 countries worldwide. For more information about P&G, please visit our website at www. pg. com.
ABOUT GRASSROOTS PROMOTIONS
Grassroots Promotions, LLC (GP) is a full-service marketing strategy firm specializing in the creation, planning, and implementation of targeted promotions. The minority-owned company is designed to be the link between marketing managers of major corporations and grassroots-level marketing opportunities in the urban community.
ABOUT LATINA MAGAZINE
Latina magazine is the leading bilingual lifestyle publication for Hispanic women in the United States. Covering the best of Latino fashion, beauty, culture and food, the magazine also features celebrity profiles and interviews. In addition to being featured on the ADWEEK Hot List in 2000 and 2001, Latina was named Best Magazine by Advertising Age in 2000.
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*EditorÂ’s note: All press kit content and panelist photos can be retrieved from the press room on www. totalmentelatina. com.
