“Successful Hospice Marketing Methods” Audio Conference Transcript Now Available
Whether it’s marketing to physicians or to the community, there are specific methods that hospices can be use to successfully increase awareness and boost census. “Successful Hospice Marketing Methods,” a recent audio conference sponsored by hospice letter, highlighted different ways for hospice administrators to reach members of the community. A transcript of this executive-level audio conference is now available.
Manasquan, NJ (PRWEB) June 17, 2005
Three panelists delivered presentations that covered various aspects of marketing hospice services. Dr. Brad Stuart, medical director of Sutter VNA and Hospice of Northern California presented “Medical Marketing: What Hospice Offers Physicians and the Healthcare System.” Mary Lou Dahms, director of marketing and public relations at Hospice of the Red River Valley, shared ways to go “Beyond the Billboards: Non-traditional Marketing.” And, Michael Bell, vice president of development and community relations at The Hospice of the Florida Suncoast, delved into “Viral Marketing: The Partnership Matrix.”
“If hospice can make itself, and its services known, and can offer what other portions of the healthcare system really want and need, that’s the best marketing you can do,” Stuart told audio conference participants.
Stuart provided a background of causes of death in the U. S. and the types of patients hospices care for and used this information to demonstrate how to reach out to physicians. He touched on marketing to certain physicians who could be referring patients earlier, when physicians should refer patients to hospice and important “selling points” for hospice administrators and marketing professionals.
Marketing to the community can take a traditional path such as using billboards, television, radio and printed materials, or can be non-traditional in nature such as using t-shirts and other merchandise bearing your hospiceÂ’s logo, sponsoring events, utilizing the media and sending postcards, Dahms explained. She offered 25 unique ways to market hospice services.
Word of mouth is also a vital way to spread the word about hospice services, according to Bell. Branding and maintaining quality care ensures that those who have used your services will share their experiences with others.
“Viral marketing has been defined as a marketing phenomena that facilitates and encourages people to pass along a marketing message, where others begin to tell your story for you,” he said. “Everyone will tell you the most powerful sales force for a hospice or palliative care organization are those who benefited from the services and tell their own stories.”
The transcript “Successful Hospice Marketing Methods” is now available from Health Resources Publishing. Included with the complete transcript are the hand-out materials from the speakers, which include graphs and bullet points; questions and answers from the live audience; and biographical profiles about the expert panelists, as well as their contact information.
How to Order
To order the transcript of “Successful Hospice Marketing Methods,” visit www. healthresourcesonline. com/edu/3mktgbk. htm (http://www. healthresourcesonline. com/edu/3mktgbk. htm) or call (888) 843-6242. A CD-ROM of the audio conference is also available. Visit www. healthresourcesonline. com/edu/3mktg. htm (http://www. healthresourcesonline. com/edu/3mktg. htm) for details.
Address: hospice letter, Health Resources Publishing, 1913 Atlantic Ave., Suite F4, Manasquan, NJ 08736; (732) 292-1100, www. healthrespubs. com
# # #
