SURFACE - New & Unique Grooming Tools for Men
(PRWEB) June 23, 2000
FOR MORE INFORMATION:
Jennifer Witt, Aramis Global Communications (212) 572-4386
Debbie Burke, Aramis Global Communications (212) 572-4310
SURFACE – IN AN INSTANT
-- New Line, Available Nationwide in October, Targets Expanding MenÂ’s Grooming Category --
New York, NY, June 2000 – Recent studies show that American men are paying more attention to their personal appearance. In response to this growing consumer interest comes SURFACE, a new collection of self-improvement tools by Aramis – the brand men have trusted for years. A simple and practical ‘tool box’ of men’s grooming products, SURFACE is designed to provide instant results and enhance the look and feel of the skin.
SURFACE utilizes the latest breakthrough technology of blue reflectors and mirror spheres to even skin tone and give the appearance of younger looking skin and deliver instant good looks – features that are desired by men of all ages.
“For generations, Aramis has pioneered products for men and is once again leading the way by offering smart and sensible tools that are easy to use and provide instant results. SURFACE was created to work with the image and lifestyle of today’s man,” says Matthew Teri, Vice President of Product Development Worldwide, Aramis Inc.
From the product name to the look and feel of the package design, SURFACE makes a statement. The name SURFACE is inspirational. It refers to the exterior of the skin as well as to the different layers of a manÂ’s life. It signifies the beginning of something new. The SURFACE package design stems from the brandÂ’s individual identity - undeniably masculine. clean. crisp. modern, just like the man who wears it. The logo is uniquely layered to reinforce the subtle transforming benefits of the products.
SURFACE – NEW TOOLS FOR MEN
OPTIMIZING SKIN CREAM
Optimizing Skin Cream provides instant skin gratification by using highly advanced ingredients - blue reflectors and mirror spheres - to diminish the appearance of fine lines, wrinkles and uneven skin tone while minimizing pore size and providing overall balance. Use in the morning or any time of day for a refreshed, well-rested look.
Suggested retail price: $25 for 2 oz. tube and $35 for 3.7 oz. jar
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Page 2 / SURFACE by ARAMIS – NEW TOOLS FOR MEN
SKIN SMOOTHING GEL
Skin Smoothing Gel acts like an invisible skin, to visibly smooth and correct. The pliable gel quickly fills in wrinkles, lines, and large pores to recreate a smooth, line-free supple skin surface. Special light diffusing powders help refract light away from skin to blur signs of aging and create the look of natural skin. Especially effective when used underneath the Optimizing Skin Cream. Suggested retail price: $20 for 0.5 oz. tube
HEALTHY LOOK GEL
Healthy Look Gel is a very sheer and translucent rush of color coupled with blue reflectors, to add instant healthy color to every skin tone. A quick, effortless remedy for pale and tired skin, Healthy Look Gel is easy to spread and blend, and is oil-free. Suggested retail price: $20 for 2 oz. tube
SHINE ERASING GEL
Oily skin is the number one complaint among men. Shine Erasing Gel is designed to feel smooth and non-greasy as it instantly absorbs oil with silica microspheres that stay on the surface of the skin. Shine Erasing Gel feels cool and invigorating while providing a shine-free and long-lasting finish without any leftover residue. Suggested retail price: $20 for 2 oz. tube
INSTANT CORRECTING STICKS
Instant Correcting Sticks help hide certain imperfections such as age spots, under-eye circles, red patches or spider veins that can play “hide and seek” on the surface of the skin. The sticks come in soft, creamy and easy-to-blend formulas. They are available in three skin-toned shades (neutral, light neutral and dark neutral) with blue reflectors to create an overall, natural look. For more problematic skin, a colorless medicated version of the Instant Correcting Stick treats and prevents future breakouts. Suggested retail price: $15 each
COOLING THERAPY KIT
Cooling Therapy Kit brings on-the-spot relief from every day stresses and strains. These cool, wet-feeling, self-adhering gel patches are perfect for soothing the eye area, back of neck, on pulse-points – basically any part of the body that is craving a break. A perfect, all-around feel-good aid for surface tension, outdoor overexposure, “computer eyes,” post-workout cool-downs and post-travel revival. The ultra-cooling odorless gel also works to refresh and does not leave a residue on the skin. Suggested retail price: $20 for 8 rectangular patches
THE DETAILER GROOMING KIT
The Detailer is a sleek, portable grooming tool kit complete with a high quality stainless steel tweezer, nail file, nail clipper and angled cuticle clipper. The clever and convenient carrying case with an internal mechanism provides a manÂ’s hands with easy access to these tools the moment he lifts the lid. A great gift, as well as a personal grooming piece. Suggested retail price: $32
Beginning in mid-October, SURFACE will be available in the menÂ’s fragrance department in most fine department stores nationwide including Nordstrom, Neiman Marcus, Saks Fifth Avenue, Bergdorf Goodman, Barneys, BloomingdaleÂ’s and MacyÂ’s West. SURFACE will also be available exclusively at Holt Renfrew in Canada.
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