“Alternative” Seafood Market Poised to Reach $6.3 Billion by 2009
New York (PRWEB) October 24, 2005
Driven by innovations in convenience and heavy health-related advertising, the ever-growing market for “alternative” seafood—frozen, shelf stable, and refrigerated fish—appears to be headed toward the $6.3 billion mark by 2009, according to The U. S. Market for Seafood, a new report from market research publisher Packaged Facts, a division of MarketResearch. com.
Even as marketers and nutritionists tout the health benefits of fish, the market for fresh fish has declined of late, and Packaged Facts projects that this downward trend will continue well into 2009 due to factors, such as availability, price, and continued customer fears over mercury and PCB content. On the other hand, sales of products, such as shelf-stable fish in sealed pouches and quick-frozen varieties of seafood, should continue to climb at a steady rate as the major players continue to shift their marketing focus to build consumer confidence.
“With the advent of new technologies, flavor choices, and marketable health benefits, we’re seeing an increased acceptance of alternatives to fresh seafood,” said Don Montuori, the publisher of Packaged Facts. “The current industry-wide focus on consumer education and new consumer choice options should help to stabilize future sales and open up new opportunities for growth.”
Sales of frozen seafood—the fastest growing industry sector—increased steadily from 2000 to 2004 to reach nearly $1.6 billion in 2004. Increased promotion, greater consumer acceptance of frozen seafood, and advanced storing techniques all played a major role in giving frozen seafood the largest segment—nearly 50%—of the non-fresh seafood market.
The U. S. Market for Seafood provides a comprehensive look at the market for all varieties of fresh and saltwater finfish, molluscan shellfish, crustaceans, and other forms of aquatic animal life. The report examines new product trends, offers competitive profiles of industry leaders (and up and comers), and looks at consumer trends and behaviors surrounding all varieties of seafood, including organic. Priced at $3,000, this report can be purchased directly from Packaged Facts at: http://www. packagedfacts. com/pub/1073732.html (http://www. packagedfacts. com/pub/1073732.html). It is also available at MarketResearch. com.
About Packaged Facts
Packaged Facts, a division of MarketResearch. com, publishes research reports on a wide range of consumer industries, including consumer goods and retailing, foods and beverages, and demographics. For more information visit www. PackagedFacts. com, or contact Tom Ehart at 301-468-3650 x250.
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