Internet Marketing Goes Beyond Cyberspace: Laserlinx Launches
Odin Media, LLC announced today the launch of its new line of affinity marketing products called laserlinx® – the first products to take Internet marketing beyond cyberspace and into the world of promotion marketing. laserlinx are custom-branded, CD-ROM-published, best-of-the-Web guides on a wide variety of consumer-focused topics – giving marketers the opportunity to integrate their multimedia, interactive marketing message into the most important information in their customers' lives, and to deliver it directly into the hands of their target consumers via direct-mail, magazine insert, event premium, gift-with-purchase, in-pack/on-pack, and special programs like distribution in schools. One of the country’s largest cable companies has retained Odin to produce a laserlinx guide called “100+ Essential Websites for Small Business Owners,” which the cable giant is using in a direct-mail campaign seeking new subscribers for its business services. Odin has also entered into a deal with Custom Promotions, Inc., a New Jersey-based advertising specialty and marketing consulting firm, specializing in the pharmaceutical, medical device, and insurance industries.
New York, NY (PRWEB) July 27, 2006
Odin Media, LLC announced today the launch of its new line of affinity marketing products called laserlinx® – the first products to bring Internet search-based marketing into the $340+-billion-world of promotion marketing. Laserlinx are a series of custom-branded, CD-ROM-published, best-of-the-Web guides on consumer-focused topics – which serve as a platform for marketers to deliver a variety of marketing messages and tools, ranging from video ads to coupons and sweepstakes. According to Usher Winslett, Odin’s CEO, “laserlinx is a promotion marketing tool designed around the key principles behind Internet search-based marketing’s amazing success. Like the creators of search-based marketing, we believe that information seekers are active consumers who will welcome non-intrusive marketing messages. But we’ve improved on the concept. With laserlinx, we give marketers the opportunity to ‘own’ an information category, to brand it, and to deliver it directly to their target consumers along with their multimedia marketing message. And we’ve designed laserlinx guides to be produced in many different sizes, shapes, and packaging styles, to accommodate any type of promotional campaign – direct-mail, magazine insert, event premium, gift-with-purchase, in-pack/on-pack, and more.”
As an example, one of the country’s largest cable companies has retained Odin to produce a laserlinx guide called “100+ Essential Websites for Small Business Owners,” which the cable giant is using in a direct-mail campaign seeking new subscribers for its business services, including high-speed Internet and Internet telephone (VoIP) services. Along with reviews, ratings, and rankings of over 100 Internet resources, the guide features multiple video ads, information request forms, static ads, and many links to the sponsor’s Web pages.
Odin has also entered into a deal with Custom Promotions, Inc., a New Jersey-based advertising specialty and marketing consulting firm, specializing in the pharmaceutical, medical device, and insurance industries. Regarding the new partnership, Joe Blewitt, Custom Promotions’s chief operating officer said, “laserlinx is the most original new marketing tool we have seen in a long time, and we believe it is perfect for the healthcare industry. When people have health problems, the first thing they seek is reliable information, and laserlinx guides provide that information in a clear, concise, user-friendly format – giving our clients the opportunity to integrate their brand and marketing message into the most vital information in their customers’ lives.”
Summing up why he believes laserlinx to be a breakthrough, Winslett noted, “While countless companies have spent billions of dollars to mold the Internet into an advertising medium, we are the first company to package digital and Internet technologies into a marketing tool that can reach outside of cyberspace and pull customers back in.”
About Odin Media:
Odin is a new company and laserlinx a new product, but they are born out of Odin's founders’ combined 40+ years of diverse marketing experience. Odin is based in New York City and serves marketers of all kinds who are looking for a way to deliver a multimedia marketing message to a pinpoint-focused audience. For more information on Odin or laserlinx, please contact Usher Winslett at 646.495.4888 or visit www. laserlinx. com.
About Custom Promotions, Inc.:
Founded in 1988 and headquartered in North Brunswick, New Jersey, Custom Promotions is a full-service advertising specialty and premium company, providing marketing consulting and advertising specialty gifts to many industries and government organizations. Custom Promotions specializes in the pharmaceutical and financial industries. For more information on Custom Promotions, please Contact Joe Blewitt at 888.878.5880 or visit www. custompromotions. com.
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