Professional Television Network LLC (PTN) to Expand its Audience on the TiVo Platform for PTN’s Best-In-Class Medical Education Network, Healthcasts
Professional Television Network LLC (PTN) to Expand its Audience on the TiVo Platform for PTN’s Best-In-Class Medical Education Network, Healthcasts
New York, NY (PRWEB) October 6, 2010
Professional Television Network LLC, a leading provider of professional medical education and cutting-edge digital medical content for top U. S. physicians and TiVo Inc., the creator of and a leader in television services for digital video recorders (DVRs), today announced that PTN-Healthcasts content and on-screen interactive test-taking applications will be available to all healthcare providers via the TiVo platform.
TiVo is the gold standard for the delivery of advanced television services through an intuitive, stunning user interface, while PTN’s Healthcasts interactive educational network informs and guides thousands of leading practitioners in the U. S. healthcare market, collectively serving well over 100 million patients annually. The companies will deliver real-time critical healthcare content to all medical practitioners with TiVo Premiere, Series3, HD, and Series2 broadband-connected boxes. PTN is committed to vastly improving individual healthcare and patient outcomes in the U. S., and this expansion of services is one of many steps planned by PTN to drive a broad health & wellness campaign to address pressing healthcare issues in the U. S. today.
For the last decade, PTN-Healthcasts has worked with the country’s leading physicians, medical schools, research institutes, and centers of excellence – such as Johns Hopkins, M. D. Anderson, Harvard/Joslin Diabetes Center and Duke Medical Center – to bring World-Class education, treatment and care to millions of patients.
“Our relationship with TiVo gives us more than just an on-demand TV platform on which to deliver our educational content. It has also enabled us to develop additional innovative services that benefit our audience and sponsors, including our ability to conduct exclusive, interactive on-demand Continuing Medical Education tests and surveys directly following an on-demand program,” said John Theobald, Chief Executive Officer of PTN. “The current healthcare market has increased the demand for physicians’ and healthcare providers’ time and resources. We are therefore excited to expand our offerings to conveniently and cost-effectively deliver our educational content to an even wider audience. The expansion of our relationship with TiVo mirrors our overall growth into broader healthcare areas, specifically individual Health & Wellness. We intend to accelerate our efforts to develop and disseminate key medical content which will, in turn, drive improved patient health and superior treatment in the U. S.”
“TiVo offers up millions of pieces of content to consumers, but what makes this content from PTN even more relevant is that it is personalized for the needs of the end-user, in this case medical practitioners,” said Tara Maitra, VP and GM of Advertising Sales & Content Services at TiVo, Inc. “Our relationship with PTN is a great example of an organization reaching its members via the TiVo platform, delivering educational content through the TV, reaching people across the country with just a few clicks of the remote. We’re pleased that PTN chose and continues to use the TiVo platform as a means to communicate with medical practitioners.”
About TiVo Inc.
Founded in 1997, TiVo Inc. developed the first commercially available digital video recorder (DVR). TiVo offers the TiVo service and TiVo DVRs directly to consumers online at http://www. tivo. com and through third-party retailers. TiVo also distributes its technology and services through solutions tailored for cable, satellite, and broadcasting companies. Since its founding, TiVo has evolved into the ultimate single solution media center by combining its patented DVR technologies and universal cable box capabilities with the ability to aggregate, search, and deliver millions of pieces of broadband, cable, and broadcast content directly to the television. An economical, one-stop-shop for in-home entertainment, TiVo's intuitive functionality and ease of use puts viewers in control by enabling them to effortlessly navigate the best digital entertainment content available through one box, with one remote, and one user interface, delivering the most dynamic user experience on the market today. TiVo also continues to weave itself into the fabric of the media industry by providing interactive advertising solutions and audience research and measurement ratings services to the television industry. http://www. tivo. com
TiVo, 'TiVo, TV your way.', Season Pass, WishList, TiVoToGo, Stop||Watch, Power||Watch, True Targets, and the TiVo Logo are trademarks or registered trademarks of TiVo Inc. or its subsidiaries worldwide. © 2010 TiVo Inc. All rights reserved. All other trademarks are the property of their respective owners.
About Professional Television Network, LLC (PTN)
Launched in 2001, The Professional Television Network - Healthcasts, is a peer-board reviewed, credible, and physician-validated home-based private digital television network for physicians and healthcare professionals. PTN broadcasts a wide variety of programs including those that are Continuing Medical Education accredited, medical news, highlights of major society, association, and congress meetings, in addition to other physician-oriented programs to thousands of physicians throughout the United States. PTN-Healthcasts programs have been viewed over one million times by physicians since PTN’s founding in 2001. The Healthcasts network consists of tens of thousands of top physicians throughout all 50 states who collectively see over 100 million patients per year. Healthcasts’ physicians have, since inception of PTN programming, administered care to over one billion patients.
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